RV Perceptions and Purchase Motivators:
A Communications Planning Study
Consumer feedback was gathered in order to better understand consumer attitudes towards recreation vehicles and perceptions of the RV lifestyle. The overriding objective of this research was to help Go RVing refine their definition of the ‘best RV buyer profile’ and develop more effective marketing strategies to target owners and prospects.
This research was conducted via an online survey between February 3rd and March 10th, 2016 among 2,523 owners and prospects:
- 1,005 Owners
- 1,518 Prospects – 1,304 of whom would consider an RV purchase
Respondents were all U.S. Residents, aged 18+. Non-owners were 18-70 and were additionally screened for a minimum Household Income of $40K. All non-owners were also screened to ensure that they had taken at least 1 overnight trip in the past year. Data was weighted to be representative of the population of interest.
1 Related File
|RV Perceptions and Purchase Motivators: A Communications Planning Study Executive Summary||1.47 MB||Published November 28, 2016||view|
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