Search
Your cart is empty
RVIA banner image 2
member icon Member LOGIN

Remember me next time

Forgot password?

Member Lookup

Active Individual Members
Active Member Companies

Home » News Room » News » Go RVing Segmentation Executive Summary

 

Go RVing

RV Perceptions and Purchase Motivators:

A Communications Planning Study

 

Executive Summary

 

Research Objectives

Consumer feedback was gathered in order to better understand consumer attitudes towards recreation vehicles and perceptions of the RV lifestyle.  The overriding objective of this research was to help Go RVing refine their definition of the ‘best RV buyer profile’ and develop more effective marketing strategies to target owners and prospects.  

 

Methodology

This research was conducted via an online survey between February 3rd and March 10th, 2016 among 2,523 owners and prospects:

  • 1,005 Owners
  • 1,518 Prospects – 1,304 of whom would consider an RV purchase

Respondents were all U.S. Residents, aged 18+.  Non-owners were 18-70 and were additionally screened for a minimum Household Income of $40K.  All non-owners were also screened to ensure that they had taken at least 1 overnight trip in the past year.  Data was weighted to be representative of the population of interest.

           

 

 
 

 

1 Related File

  Portable Document Format RV Perceptions and Purchase Motivators: A Communications Planning Study Executive Summary 1.47 MB   Published November 28, 2016 view

Please note that your browser must allow popup windows from RVIA.org in order to display files.

Copyright ©2017 RVIA.org. All rights reserved...