RVIA.org

In The News


Subscribe to RVIA's News Feed

In The News


RV Maker Reaches Out To Younger Generations Of Campers

Category: RV Airstream
Source: Investor's Business Daily
Publish Date: Thursday, April 7, 2016
Summary: Baby boomers and older generations already are well acquainted with recreational vehicles, but being nimble enough to capture the interests of Gen Xers and millennials as well takes a bit of doing for those who sell RVs. Still, Thor Industries (THO) has tried to be at the forefront of innovation in that space. The Elkhart, Ind.-based maker of motor homes, travel trailers and fifth wheels has been able to tap into a younger consumer who wants access to the outdoor lifestyle while meeting the needs of the more-seasoned campers.

Go back to the article list...



External URL available [Original article]


Go back to the article list...

 


© 2018 Recreation Vehicle Industry Association. All Rights Reserved.