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Winnebago Hits The Road To Lure Millennials To RVs (Video)

Category: RV Winnebago
Source: USA Today
Publish Date: Wednesday, November 23, 2016
Summary: Michael Happe is the first to understand the fine line he walks as CEO of Winnebago Industries. He knows the importance of protecting the RV maker's brand name, synonymous with massive motor homes that tower over passing cars on the freeway, usually driven by someone with silver hair. But he also knows that market won't be enough for the Iowa-grown company to remain competitive. Winnebago is rebuilding itself, expanding its line and doubling down on smaller, sleeker and less expensive RVs that will appeal to younger buyers.

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