More RVs Hit The Road, But They Are The Cheaper Models
Category: RV Sales
Source: Wall Street Journal
Publish Date: Tuesday, December 22, 2015
Summary: “We’re in the right place at the right time,” said Doug Gaeddert, a general manager at Forest River Inc., an RV maker owned by Warren Buffett’s Berkshire Hathaway Inc. Better-informed customers, though, are keeping a lid on profit margins. Consumers are doing more homework online, sometimes buying from faraway dealers. Younger adults and many retirees are going without frills.