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RVIA Readies Space Offering For National RV Trade Show

In one month, RVIA will begin offering space for the 2009 National RV Trade Show, set for Dec. 1 - 3 in Louisville. With economic and RV industry experts expecting the national economy and RV market to be showing signs of recovery by the final quarter, this year’s event will be especially important for the RV industry as it looks to rebound in 2010, according to RVIA Vice President Mike Hutya.

“The National RV Trade Show is one of the most important and valuable events on the RV industry’s calendar, and we’re urging industry members to book their space early,” said Hutya. “Exhibiting at the show is a tremendously cost-effective and efficient opportunity for company sales teams to reach more prospects and make more contacts in three days than they could in weeks on the road.”

Convention industry research highlights the importance of trade shows. A study by Exhibit Survey on trade show effectiveness finds that only 12% of an average exhibitor’s booth traffic has been called on by a salesperson from that company. Similar information from Simmons Market Research Bureau reports that 91% of respondents consider trade shows as “extremely useful” as a source for product purchasing information.  This ranks higher than any other source, including on-site visits from company representatives.  Also, nearly half of survey respondents in this study had purchased products or services as a result of a trade show.

In addition to the company-specific advantages of displaying at the National RV Trade Show, there are also significant benefits from an association standpoint, Hutya added.

“The revenue RVIA raises from the show is re-invested in critical association programs that our members have identified as being important to their long-term business outlook,” she said.  “This includes government affairs initiatives, RV standards and industry education programs, RV shipment and market trend reporting and public relations efforts.”

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