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RVIA Reorganized to Achieve Strategic Objectives

RVIA has begun an internal reorganization designed to help the association efficiently and effectively reach key strategic goals focused on achieving the association’s central mission to promote and protect its members and the RV industry.

RVIA’s core functions remain intact, but have been reconfigured into a new reporting structure with four senior vice presidents reporting to RVIA President Frank Hugelmeyer. Changes in responsibilities are:

• James Ashurst was named Senior Vice President, Communications and Marketing. Ashurst will continue oversight of Go RVing, public relations and consumer insights, and will now also lead RVIA’s membership efforts, including business-to-business content marketing and RVIA’s brand, website and marketing strategies.

• Mac Bryan will be Senior Vice President, Finance and Operations, and will direct finance/accounting, business systems, IT, and human resources.

• Craig Kirby becomes Senior Vice President, Government Relations and General Counsel. He maintains oversight of legal matters and international business development. Moving forward, all government affairs, standards and technical education teams will report to Kirby.

• RVIA is creating a Senior Vice President position to provide stronger expertise and expand member value in the shows and events area. Ashurst will continue to oversee RVIA’s event and tradeshow portfolio until the association’s trade show strategy is clear and a senior vice president selected.

• Matt Wald has been named Assistant Vice President, Business Systems and Innovation. He will focus on modernizing RVIA’s operations, and will report to Hugelmeyer. Wald will continue to oversee Park Model Recreation Vehicles (PMRVs) in the short term as RVIA’s membership function transfers to Ashurst.

“These changes will help RVIA on its path to being a leading trade association,” said Hugelmeyer. “Our goals were to ensure areas of key strategic importance are highlighted and prioritized, and to nurture high-potential employees and create space for them to grow under senior leadership.”

RVIA’s Board of Directors were briefed on the staff changes during their meeting on March 1 in Tucson, AZ. In other actions at the meeting, the RVIA Board:

• approved an additional investment of up to $500,000 in 2016 to drive increased attendance; revitalize excitement for the show; celebrate the industry; and add value for all attendees.

• passed a motion to require new manufacturing member applicants to have on file with NHTSA their registration letter as required by the Code of Federal Regulations 49, part 566. This membership requirement will go into effect immediately for new applicants. It was also enacted that all manufacturing members of RVIA would need to have this registration letter on file with NHTSA. The effective date for existing membership will be determined at the association’s Standards Steering Committee meeting during Committee Week on June 7, 2016 in Washington DC. Details of the effective date and deviation classification of this program requirement will be distributed to membership following the Board of Director’s meeting on June 9. 

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