RVIA Set to Engage in Extensive Research to Investigate Optimal Timing for the National Trade Show
RVIA is working with an independent research firm, Stax, Inc., to conduct extensive research to identify opportunities for improvements and to understand the optimal timing and location for the RVIA National Industry Trade Show moving forward.
The first research effort of this magnitude for the association will include member phone interviews along with an online surveythat will study the long term needs of the industry to understand order deadlines and sales cycles for manufacturers, suppliers and dealers. This will help determine the timing that most efficiently supports the show as it relates to model introduction, which are potentially different for many of the RV industry segments.
“We understand and appreciate the importance of an industry show for our members, as well as dealers and industry service providers. We want to make sure that we are meeting the needs of all attendees, providing the best forum to conduct the business of the industry and innovating the event in a meaningful and thoughtful way,” said Liz Crawford, Senior Vice President, Trade Shows & Events at RVIA. “To ensure that the RV National Show can relaunch itself as the gathering place for the industry, it’s our responsibility to carefully study and take action when needed to strengthen the event and guarantee that manufacturers, suppliers and dealers are achieving their business objectives.”
Results for the research should be completed in May. If you have any questions or concerns please contact Liz Crawford email@example.com or 571-665-5889 or Jim Jacobs, Trade Show & Event Committee chairman at firstname.lastname@example.org.
The 2017 National RV Trade Show will be held Nov. 27-30, 2017. RVIA also hosts the California RV Show at the Fairplex in Pomona from Oct. 6-15, 2017.
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