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RVIA’s Bryan Sees Improving RV Outlook

RVIA Vice President of Administration Mac Bryan provided a cautiously upbeat view of an improving outlook for the RV market in a presentation to the RVIA Board of Directors during its meeting in Hershey, PA on Sept. 14.


While briefing the Board, Bryan detailed Dr. Richard Curtin’s latest projections for RV wholesale shipments through 2010.  In the Fall 2009 issue of RV Roadsigns, Curtin forecasts a total of 146,200 units to be shipped by the end of this year with that number rising to 185,800 units in 2010, a 27 percent increase. 


Bryan pointed to a number of factors that should aid the RV market as it looks to recover, including a strengthening stock market, attractive interest rates, low inflation rates, and improved business and buying conditions.


Another crucial component working in the industry’s favor is the continued popularity of the RV ownership and travel among consumers, according to Bryan.


“The appeal of the RV lifestyle will help overcome economic barriers,” he said.  “The basic demand for RVs is rooted in the appreciation that consumers have for the freedom, flexibility and comfort that RVs provide as they enjoy the nation’s Great Outdoors.”


Bryan also cautioned that the recovery in RV sales will likely be slower than in the past as consumer demand remains sluggish due to weak consumer confidence, continued job losses, smaller income gains and declines in household wealth as well as the need for consumers to restore savings.


“It is simply going to take longer for consumers to reestablish their economic footing as we emerge from this recession,” said Bryan. “However, given the positive signs we are now beginning to see in the RV market and the strong commitment of consumers to the RV lifestyle, the prospects for the RV industry are becoming more favorable.”


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