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Business Media Focuses on RV Industry Recovery

National business media are reporting that rising RV shipments and RV manufacturers rehiring workers are signs of a national recovery from the recession.  Since late December, four major news outlets published stories using RVIA information demonstrating that the RV industry is an economic barometer.

 

On December 21, The Chicago Tribune reported that economists view RVs as an early indicator of where the economy is going, and that RV sales have started picking up.

 

The Wall Street Journal followed on December 23 with a report that unemployment in Elkhart County had fallen by 4.4% largely because of “the rebound in the recreational vehicle industry, which is responsible for about a quarter of the county’s annual economy.”

 

FOX Business Network featured interviews on December 29 with KOA CEO Jim Rogers and Airstream CEO Bob Wheeler.  Rogers and Wheeler told FOX that camping was becoming increasingly popular and that RV shipments are rising.

 

On January 2, an Associated Press story cited the industry’s growth in shipments and the rise in RV industry hiring as good signs for the national economy.

 

The media is responding to RVIA shipment data showing steady growth in shipments the past few months.  November shipments were more than double the total from the same month in 2008.  On a seasonally adjusted annual basis, November shipments topped 225,000 units — the fourth consecutive month in which that figure surpassed 200,000 units. Dr. Richard Curtin projects that RV shipments will grow 27% in 2010 to 203,500 units.  Increasing RV production has led RVIA to hire a new inspector as well, and Mick Sass has rejoined the association. Sass previously worked as an RVIA inspector for almost 10 years.

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