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Survey Shows RV Purchase Intentions Are Strong as Industry Celebrates Centennial Year

Primary Contact:
Kevin Broom
Director of Media Relations
703-620-6003 ext. 304
  Secondary Contact:
Fran Connors
Barton Gilanelli and Associates

As the RV industry celebrates its 100th anniversary, the enduring appeal of the RV lifestyle is reflected in the strong purchase intentions of RV owners.


According to the Recreation Vehicle Industry Association’s (RVIA) spring/summer Campfire Canvass survey, 46 percent of RV owners are considering another purchase. Twenty-two percent said that they’re looking to buy in the next year, while 44 percent said within the next two years.


“After two years of pent-up demand for RVs, consumers are starting to buy again,” says Richard Coon, president of RVIA. “RV shipments in 2010 have increased 96.4 percent over last year. This indicates that interest in the RV lifestyle remains high. Consumers still want to go camping, get away and have fun. And RVing offers a great option for families looking for affordable vacations.”  


Charles Vannoy of Winchester, Va., bought his first RV new in 2006 and is now in the market for another one. “My wife and I are considering getting a new motorhome within the next year,” says Vannoy. “We have a 33-footer, but we’re thinking about getting a larger model that will have more room for our grandkids.”


Vannoy has two daughters, who, along with their husbands, are avid RVers. “My daughter Kim and her husband got me hooked on the RV lifestyle when they took my wife and me on an RV trip to Myrtle Beach, S.C., in 2004,” says Vannoy. “They love RVing and have traded up three times and own a beautiful fifth-wheel. My other daughter, Dawn, and her family have a big pop-up, but they’re on the verge of buying a motorhome.”


Vannoy appreciates the economic advantages and benefits that RVs offer. “RVing is very economical,” he says. “We can stay at the beach in our motorhome for a couple hundred dollars compared to renting a house for $2,800 for a week.”


A vast majority of RV owners share Vannoy’s view about the value RVs offer. According to the survey, almost 82 percent of owners say they save anywhere from 15 to 75 percent by traveling in their RVs. This is consistent with a study by international travel and tourism experts PKF Consulting, which found that family RV trips are, on average, 27 to 61 percent less expensive than other types of vacations.  


This is a very special year for the American-founded RV industry. It’s celebrating its 100th anniversary as a uniquely American lifestyle. “A major reason RVing has endured and remained popular for 100 years is because of the great value it offers families,” says Richard Coon, president of RVIA.


The Recreation Vehicle Industry Association is the national association representing approximately 400 manufacturers and component suppliers producing approximately 98 percent of all RVs made in the United States.


Visit GoRVing.com for more information about RVing and to watch a video on how to get started RVing.

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