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Go RVing’s 2010 Interactive Messaging Reaches Millions of Prospects

Go RVing’s increased use of cost-efficient online media has yielded a significant boost in web presence and puts Go RVing on the front lines of this increasingly popular marketing trend. 

“What was once considered ‘non-traditional’ advertising – the search engines, web ads and social media now integral to our campaign – is quickly moving to the forefront,” said Gary LaBella, RVIA vice president and chief marketing officer.

In March of this year, Go RVing re-launched its all-new interactive website to have the look and feel of the animated Ambassadors of Affordability TV campaign.  Since the launch, GoRVing.com has seen a 74% increase in total site visits (1.4 million) compared to the same time period in 2009.  There have been over 5.6 million page visits to date this year, a 151% increase showing those who visit our site are drawn further into it from the home page. Go RVing’s visitors spend an average of 2:04 on the site, an impressive 50% greater amount of time than the 90-second Internet average. 

Three-quarters of all active Internet users regularly read blogs and the popularity of the Go RVing travel blog continues to grow as well. “You Are Here,” the year-round travel blog written by RVIA spokesperson and renowned travel writer Brad Herzog, now has over 8,500 subscribers, adding over 250 subscribers weekly during the Herzog family’s media touring months for RVIA.  With just over a quarter-million subscribers, the Go RVing eNewsletter also educates and entertains RVers and prospective owners alike.  Each issue features an On the Road column written by Herzog.

Category: RVIA


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