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Outlook 2011: A New Era Begins Kicks Off National RV Trade Show

Outlook 2011: A New Era Begins will kick off the National RV Trade Show on Tuesday, Nov. 30 with a lineup of insightful presentations that will focus on how the RV industry can meet the challenges and take advantage of the opportunities that a changing, more cost-conscious, linked-in market will present in 2011 and beyond.

The event will begin at 7 a.m. with a complimentary full breakfast in the South Wing Mezzanine Level Ballroom.

RVIA Chairman Gregg Fore will host the high-energy, multimedia program which will feature:

  • Forging Our Future with Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.
  • Go RVing: Inspiration for a New Era with Go RVing co-chairs Bob Olson and Tom Stinnett joining RVIA’s Gary LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.
  • RVIA Public Relations: A New Era of Possibilities with RVIA Public Relations Committee Chair B.J. Thompson and LaBella discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.

"This promises to be another tremendous Outlook event with a program that both informs and entertains," said LaBella. "We expect attendees will enter the show excited about the prospects for the RV industry as it enters a new era."

Category: RVIA

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