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Go RVing Kicks Off 2011 Campaign on ESPN’s Pro Bowling Coverage

Go RVing kicks off its 2011 advertising campaign this weekend with spots airing on ESPN’s coverage of the Professional Bowlers Association (PBA) tour on Sunday, Jan. 9, featuring a special “Go RVing USA vs. The World” team event pitting six American bowlers against six international bowlers.

This is the fourth consecutive year that Go RVing has sponsored the PBA Tour. Go RVing ads will air on ESPN networks as well as PBA’s official website, http://www.pba.com/, from January through mid-April. Go RVing logos and signage will also be featured prominently on-site at PBA Tour events during the same time frame and on apparel sported by “Team Go RVing” members. These include all-time top career earner Walter Ray Williams, defending U.S. Open champion Bill O’Neill, and 2010 Dick Weber Open winner Michael Fagan.

PBA Tour coverage airs on ESPN early Sunday afternoons – beginning this Sunday – with encore presentations on ESPN2 and ESPN Classic re-airing during the week.

Go RVing will also be the title sponsor of the PBA Playoffs Round 1 on March 27 in Indianapolis. This is the first time ever that the PBA has instituted a playoff competition at the end of the season, creating additional buzz for the Go RVing event.

Go RVing’s 2011 integrated media plan also includes a comprehensive cross-platform buy on the Food Network; content on pre-movie programming in movie theaters; and advertising on leading national cable networks, magazines, search engines, websites and the social network Facebook.

“With an increased budget this year, Go RVing will stimulate even more consumer demand,” said James Ashurst, RVIA’s vice president of public relations and advertising. “Leads rose by roughly a third in 2010, and the various elements of our new 2011 media plan were designed to help dealers, manufacturers and campgrounds identify more qualified prospects.”


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