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Go RVing Partners for First-Ever National RV Giveaways

Multi-faced partnerships play a big role in the Go RVing 2012 media plan, including two national sweepstakes, a first for Go RVing.  Teaming up with Great American Country Network and Outdoor Channel, each sweepstakes will include a grand prize of an RV giveaway courtesy of Lance Camper Mftg. Corp. and Columbia Northwest, respectively.

In a January lottery of RVIA members who offered a unit, Lance Camper was selected to provide a 2012 Lance Ultralight 1685 travel trailer as part of “The Ultimate Country Music RV Giveaway” grand prize, which also includes two VIP tickets and backstage access to the CMA Festival in Nashville in June. Additionally, Lance Camper will deliver a similar unit to Nashville for the filming of two 60-second RV camping  vignettes featuring CMA recording artist Chuck Wicks, who performed at Outlook 2012 during the National RV Trade Show last December.  The custom spots will be filmed on February 1 and air March 1-April 15 while the sweepstakes is open for entries. 

As part of the partnership, Go RVing will also have a branded On-The-Road-Guide to Summer Hot Spots special section in the June People Country magazine. With a country music theme, the six-page custom section will promote RV travel and the sweepstakes.  Visitors to GACTV.com will also see Go RVing interactive banner ads, information on RVing and details about the sweepstakes.

A second sweepstakes prize lottery was also held in mid-January, and Columbia Northwest was chosen to provide a 2012 Somerset OR12SD off-road folding camping trailer as the grand prize in the “Spring Fever” sweepstakes with the Outdoor Channel.  Four custom vignettes featuring network talent Pat Reeve and Nicole Jones, hosts of the hunting show Driven, and angler, Mark Davis, host of Big Water Adventures, will begin airing February 27 through the sweepstakes drawing on April 30. Outdoor Channel will also promote the advantages of RV travel to their audience through outdoorchannel.com, targeted emails and their social media outlets.

Go RVing sweepstakes entrants will be encouraged to opt in for information from participating Go RVing dealers, manufacturers and campgrounds offer another source of 2012 local consumer leads.

“Respected media partners that offer a full integration of our message across all platforms of communication – TV, print and online – offer us a great value for our advertising dollar,” said RVIA’s vice president of public relations and advertising, James Ashurst, “because they present the Go RVing message in conjunction with talent that the audience already trusts and relates to.” 

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