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RV Shipments Up in the First Quarter of 2012

The RV market strengthened in the first quarter of 2012 with total RV wholesale shipments reaching 71,400 units through March, an increase of nearly 10 percent over the 65,100 units shipped during the same time frame in 2011, according to RVIA’s March 2012 Market Report.

After beginning the year with an encouraging 5.1% gain in January, wholesale shipments have jumped in the past two months, posting a 15.2% gain in February and a 9.7% gain in March.  The wholesale shipment totals of 24,600 units in February and 28,100 units in March were the highest monthly totals for both since 2008.

On a seasonally adjusted basis, shipments in March were at an annualized rate of nearly 270,000 units, which is running slightly ahead of the 265,200 unit projection for 2012 shipments by Dr. Richard Curtin in the Spring 2012 issue of RV Roadsigns, RVIA’s quarterly forecast of RV deliveries to RV retailers.

“These shipment figures are a reflection of the strong consumer interest in RV ownership and the confidence of RV dealers in the prospects for the retail RV market as we move into the spring and summer selling season,” said RVIA President Richard Coon. “With the economy gaining some steam, we should be able to continue to gain momentum.”

RVIA’s survey indicates that the towable categories are responsible for most of the RV market’s improvement. Those vehicle categories have grown from 58,200 units in the first quarter of 2011 to 64,500 units through the first quarter of 2012, an increase of 10.8%.  Motorhome shipments have remained even with 6,900 units shipped in the first three months of both 2011 and 2012.


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