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Go RVing, MLB Network "Home and Away Tour" is a Hit

The Go RVing and MLB Network “Home and Away Tour” wraps up in Detroit at a Detroit Tigers game against the New York Yankees on Friday, June 1.  This promotion featured a specially-wrapped Jayco motorhome traveling to ballparks across the nation this spring to function as a touring studio broadcasting features on MLB programs to boost exposure for Go RVing.

The “Home and Away Tour” visited Jayco’s headquarters in Middlebury, IN on Wednesday, May 30, for an event with company employees. Pictured (from l to r) are Jayco’s Derald Bontrager, RVIA’s James Ashurst, MLB Network’s Stephen Connors, and Jayco’s Wilbur Bontrager in front of the tour motorhome. 

The “Home and Away Tour” was negotiated as a value-added element to Go RVing’s 2012 media buy with MLB Network. Prominent Go RVing graphics were displayed during on-air reports and interviews with, players conducted both inside and outside the motorhome on the popular On Deck Circle, the networks signature show featuring major league baseball highlights and analysis. There were also teasers and promotional mentions of Go RVing and the “Home and Away Tour” on The Run Down and the MLB Network Game of the Week.

Jayco was selected through a member-lottery to provide the Seneca 37RB type C motorhome that served as the “Home and Away Tour” vehicle. It was wrapped with visuals from the new Go RVing “AWAY” national advertising campaign as well as logos for Go, MLB Network and Jayco.  The tour broadcast from games in New York, Boston, Philadelphia, St. Louis, Atlanta, Dallas and Detroit. 

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