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RVIA Press Releases


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There are 735 press release items available that were published prior to July 2016. Showing 521 through 530:

New Go RVing TV Spots and Enhanced Media Plan Launch February 12-14 [View]
An expansive $8.25 million media plan for 2010, designed to reach prospects with a wide variety of interests and media habits, will give the “Go Affordably. Go RVing” campaign broad exposure at a pivotal time in the industry’s recovery through television, print and online media.
Published: Wednesday, January 20, 2010.

Let's Avoid "Weapons of Self-Destruction" [View]
At long last it appears that there is a brightening horizon for the national economy and the RV market. The stock market is strengthening. Job loss is slowing. Productivity and manufacturing hours are on the rise. Home sales are increasing. And, most importantly, RV shipments are once again trending upward.
Published: Tuesday, January 19, 2010.

Winnebago's Bob Olson Joins RV Dealer Tom Stinnett as Go RVing Co-Chair [View]
Go RVing has named Winnebago Industries Chairman, CEO and President Bob Olson to serve as co-chairman of the Go RVing Coalition, the RV industry's national advertising and market expansion initiative. Olson joins RV dealer Tom Stinnett of Tom Stinnett's RV Freedom Center (Clarksville, Ind.) as co-chair of the industry-wide coalition, replacing Dicky Riegel, who was recently named Thor Industries senior group president with responsibility for Thor's bus group, investor relations and strategic acquisitions.
Published: Tuesday, January 12, 2010.

RVIA’s Eighth Annual Advocacy Day to be Held Next Month [View]
RVIA is finalizing plans for the association’s eighth annual Capitol Hill Advocacy Day, a day-long event set for February 10 to provide members the opportunity visit U.S. Senators, Representatives and key legislative staff to discuss key industry issues.
Published: Tuesday, January 12, 2010.

Business Media Focuses on RV Industry Recovery [View]
National business media are reporting that rising RV shipments and RV manufacturers rehiring workers are signs of a national recovery from the recession. Since late December, four major news outlets published stories using RVIA information demonstrating that the RV industry is an economic barometer.
Published: Tuesday, January 12, 2010.

Go RVing Media Budget Will be $8.25 Million [View]
Higher RV shipments being forecast by the University of Michigan for the new year will allow Go RVing to spend $8.25 million on media in 2010 - approximately half of the 2007 budget but much more than double the 2009 budget.
Published: Tuesday, January 12, 2010.

Go RVing Tie-In Program Refreshed for 2010 [View]
Tying in with the upcoming launch of Go RVing’s new “Ambassadors of Affordability” television ads, a variety of new advertising and promotion materials will be available in the "industry-only" section of the GoRVing.com website to aid dealers, campgrounds and show promoters in their own marketing efforts.
Published: Tuesday, January 12, 2010.

Industry Optimism, Innovative New Products On Display at [View]
47th Annual Trade show leaves attendees upbeat for 2010.
Published: Tuesday, December 1, 2009.

Industry Image and Post-Recession Consumer Examined at “Outlook 2010: Let the Sun Shine” [View]
RVIA’s public relations team discussed how its efforts helped keep RVing’s image strong in the media this year and delivered a detailed analysis of the post-recession consumer at “Outlook 2010: Let the Sun Shine,” the Dec. 1 kickoff event to the 47th Annual National RV Trade Show.
Published: Saturday, November 28, 2009.

“Outlook 2010: Let the Sun Shine” Kicks Off Industry’s Centennial Year With Debut of New Go RVing Ads; Optimistic Look at Future [View]
After a stormy year, an enthusiastic audience of 1,000 cast an optimistic eye to the future of the RV industry at the Dec. 1 “Outlook 2010: Let the Sun Shine” kickoff breakfast to the 47th Annual National RV Trade Show in Louisville.
Published: Saturday, November 28, 2009.
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