Tying in with the upcoming launch of Go RVing’s new “Ambassadors of Affordability” television ads, a
variety of new advertising and promotion materials will be available in
the "industry-only" section of the GoRVing.com website to aid dealers,
campgrounds and show promoters in their own marketing efforts.
Participating
companies will have access not only to the proven leads database, image
library, toolbox and ad builder on the site, but also new marketing materials drawn from the new national campaign. The industry-only section will contain downloadable files for large-format artwork of the Ambassadors of Affordability animals that can be created at local print or sign shops and used in displays. Similar cut-outs were well-received at the Go RVing booth at the Louisville show.
Go RVing is modifying the new TV spots to include a five-second taggable segment that can be personalized for dealer or show use. Broadcast quality b-roll, filmed inElkhart last August, is available for creating local ads featuring the newest and most innovative products. Also available is a revised looping DVD for show or showroom play that features the new consumer video and the Ambassadors of Affordability ads.The industry-only section of GoRVing.com will contain ordering information for dealers, show promoters and campgrounds.All registered participants receive a password.
For
those who want to venture into no-cost social media marketing, the
industry-only section will contain a presentation which walks through
the advantages and tells how to create a Facebook fan page or Twitter
account to reach out to customers and prospects.
Free DVDs for Retail Show Distribution
Go
RVing consumer CDs and DVDs are once again being offered free of charge
to show promoters to distribute to attendees. To assist in generating
consumer traffic and media coverage, Go RVing continues to provide Go
RVing press kits to promoters and local media outlets.
In
mid-December, an email was sent to show promoters nationwide inviting
them to take advantage of the materials available from Go RVing.For information on how to register for the Go RVing industry tie-in program, contact Margie Spence, RVIA advertising manager at mspence@rvia.org or 703-620-6003, ext. 357.
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