The RV Consumer: A Demographic Profile 2012 Survey

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The RV Consumer: A Demographic Profile 2012 Survey

Member Price: $35.00
Non-member Price: $75.00

Richard T. Curtin, PH.D. Director, Survey Research © 2012, RVIA, 64 pp.: Thousands of interviews conducted from January to June among vehicle owning families questioned their current, prior to possible future ownership of a recreation vehicle. Six chapters cover: • current ownership • demographic characteristics of owners • trends in new and used purchases • prior ownership • purchase intentions among current and former owners as well as new market entrants • assessment of RV lifestyle among current RV owners • an analysis of former RV owners on why they sold, plans to renew ownership, and satisfaction with products. Sub topics include: buy/rent intentions, advantages/disadvantages of ownership, income, age of current buyers, frequency of use, trends in new and used purchases and RV lifestyle assessment among current owners. The study is enhanced with a comprehensive executive summary section and well-illustrated charts. Orders are non-returnable and non-refundable; please review the available Table of Contents to be sure you are purchasing the correct publication.

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