Page 3 - RVIA 2016 Annual Report
P. 3

Letter from the RVIA                             RVIA Letter                 Education
                              Chairman of the Board
                              and RVIA President                               Vision & Mission            Efforts

Dear Members,                                                                  Market Data                 Events

We are proud to report that our association is as strong and robust as the     Government                  Go RVing
industry it represents. Findings from our most recent member survey show
that members agree and that the overall feelings of trust and the ability      Economic                    Board & Team
of the association to deliver on our promise to be an advocate for the
industry are extremely high.                                                   Legislative                 Revenue

                                                                               Standards                   Expenses

                                                                               < Previous                  Next >

In 2016, we saw the RV market hit a 40-year high with shipments climbing
15% to 430,700 units. Looking ahead, we see the RV market continue
to track upward in 2017 with projected shipments on track to exceed
470,000 units by the end of the year. This level of success as an industry
and as an organization stems from the tremendous synergy between
members and staff. The association will continue to build on this success in
helping to push the RV industry to new heights.

Go RVing continues its mission to promote RV ownership and the RV
lifestyle with a full-throttle national campaign that incorporates TV, print,
digital, promotional partnerships and 36 experiential components. The
experiential components allowed 117,800 consumers to tour RVs at fairs,
festivals and events. An advertising campaign ran throughout the year and
hit 66 media outlets nationally resulting in 3.1 billion impressions.

This past year also demonstrated what ramping up federal advocacy              Bob Parish
efforts can accomplish. From pushing for the passage of the Outdoor            RVIA Chairman of the Board
Recreation’s Economic Contributions (REC) Act, to forming the Outdoor
Recreation Industry Roundtable (ORIR), to participating in Inaugural           Wells Fargo
events, RVIA will continue to aggressively raise its profile on Capitol
Hill to become a more effective advocate at the federal level. We
personally want to thank the many members who participated in our
biggest Advocacy Day ever last June and took time to meet with elected
officials to enlighten them on the economic impact of the RV and outdoor
recreation industries. The association looks forward to working with the
new Trump Administration and Congress to continue promoting and
protecting members’ interest in federal legislation and regulation.

In the last two years, we laid the foundation for change in many areas
but none more important than technician education and training. The
TnT program is showing great promise, and we all must continue to work
together in building and enhancing this effort. We are forecasting growth
to this program for 2017 and are on track to train even more technicians
than in 2016.

The RV market and RVIA have been on an incredible roll. We look                Frank Hugelmeyer
forward to working with the board, committees and staff to continue this       RVIA President
tremendous journey of success.
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