The RV Industry: All The Comforts Of Home And The Office With The Benefits Of The Outdoors.

RV Industry: Numbers To Know

Economic Impact


Billion Dollars

The RVs Move America Economic Impact Study revealed the RV industry has an overall annual economic impact to the US economy of $140 billion



Median Age of a New Buyer

The RV Industry Association's latest research into new RV buyers showed the median age has dropped to just 32 years old

2 in 5

2 in 5

Want to Work Remote in an RV

Best of both worlds! 39% of new RV buyers purchased their RV because they wanted a place to stay and explore the outdoors while still having access to their work

Vacation Cost Comparison Study

A new study conducted by an outside, independent firm has found that RV vacations cost much less than other types of vacation travel, even when factoring in fuel prices and the cost of RV ownership. According to the study, commissioned by Go RVing and the RV Industry Association, CBRE Hotels Advisory Group found there are average cost savings of up to 60% for a four-person travel party, while a two-person travel party saves up to an average of 46%, depending on factors such as the type of RV and type of vacation.

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The RV Path to Purchase Journey

From demographics to sources of research to reasons for travel, the profile of prospective and current RV owners is constantly evolving. Go RVing partnered with Ipsos, the global leader in market research, to develop a comprehensive look at the buying process customers go through for their first-time and repeat purchases. Told through an easy-to-follow story about Dan and Rachel, a recently married couple in their late 20s, RV Industry Association members can use these critical insights on what elements of the journey are most impactful to furthering RV enthusiasm and some key recommendation on how companies can enhance the purchase experience and create greater brand loyalty.

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Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It includes purchase motivations, travel and usage trends, and importance of specific features and accessories across meaningful demographic and generational breakouts. The report also features an RV Owner Segmentation report that identifies seven distinct clusters of RV ownership based on psychographics, hobbies, interests, and usage.

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News & Insights

Research & Data

WEBINAR RECORDING: Winter 2023 Roadsigns Forecast Insights With ITR Economics

On Thursday, December 7, the RV Industry Association hosted a members-only webinar to review the latest RV Roadsigns forecast and provide insight on how the forecast was developed from ITR Senior Economist and Director of Research & Development, Eric Post...

December 07, 2023
Research & Data

Shipments Expected To Hit 350,000 In 2024

RV wholesale shipments are expected to hit 350,000 units in 2024, according to the Winter 2023 issue of RV RoadSigns, the quarterly forecast prepared by ITR Economics for the RV Industry Association. The new forecast projects...

December 07, 2023
Education & Training

Xantrex Underscores Importance Of The RV Technical Institute’s Level 3 Curriculum

Xantrex, which provides power products for the RV industry, is a proud provider of the RV Technical Institute’s Level 3 curriculum. Recently, Xantrex’s staff sat down with the RV Technical Institute to share their experience teaching the Level 3 curriculum to interested service technicians, with an emphasis on control systems...

December 07, 2023

VIDEOS: 2023 Annual Meeting Reports

On Wednesday, December 6, the RV Industry Association held the 2023 Annual Meeting. The event is the primary membership-wide meeting for the group that represents approximately 500 manufacturers and component and aftermarket suppliers who together produce 98% of all RVs made in the United States...

December 07, 2023
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