The Comforts Of Home And The Office With The Benefits Of The Outdoors. Recreate Responsibly In An RV.

Reports and Trends

February RV Shipments Up 30%, Best February On Record

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48,286

RV Shipments in February 2021

Reports and Trends

Go RVing RV Owner Demographic Profile Study Provides In-Depth Insight And Analysis On The Changing RV Consumer

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Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It also focuses on purchase trends, intentions, and motivations; RV usage characteristics; the importance of RV features; and, travel and recreation preferences across meaningful demographic and generational breakouts as well as RV product types. In addition to the Demographic Profile, the research also features an RV Owner Segmentation report that details seven distinct clusters of RV ownership based on RV psychographics, hobbies and interests, and RV usage.

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News & Insights

Events  |  Lifestyle

RV Industry Association Discusses Campground Modernization For National Park Week’s “Transformation Tuesday”

This year, National Park Week will take place April 17-25 as a celebration of the United States’ 400+ national parks. Each of the nine days have their own theme, and April 20th is Transformation Tuesday in recognition of the constant change and evolution within national parks and communities. One transformation that is very important to the RV industry is the modernization and expansion of campgrounds to better meet the needs of today’s RVers...

Lifestyle

Booking Campsites At California State Parks Just Got A Lot Easier

Snagging a campsite at the popular Gerstle Cove in Salt Point State Park on the Sonoma coast can seem impossible. Reservations for the 28 campsites there, set on a wooded terrace near an ocean bluff, often book up every day of summer when they become available on ReserveCalifornia.com six months in advance. But a new partnership could make it easier to navigate the booking process...

Industry News

RVillage Launches RVerified Park Program; Unique Program Connects Campgrounds With RVers Nearby

RVillage, North America’s largest and most active social network of RVers, announces the launch of RVerified Parks, a program that helps campgrounds reach the over 400,000 members of RVillage with targeted offers and concierge-level support...

Lifestyle

6 Alternatives To America’s Most Popular National Parks

You don’t have to skip national parks altogether this summer. There are more than 84 million acres to work with, and planning a trip to one the lesser-known parks can help you avoid crowds and have a better time...

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"Many of us have been in this industry for most of our careers and there’s a reason for that. We all have a passion for the outdoors and care deeply about working to sustain and grow this lifestyle that is cherished by millions of Americans."

Mary Pouliot VP of Sales & Marketing, Thetford Corporation

"I’m extremely proud of the work the RV industry has accomplished during this challenging and difficult period. This industry rallies. And time and time again, we’ve come together to overcome major obstacles for the good of our customers."

Jason Lippert CEO, Lippert Components, Inc.

"There is a lot of pride in being a part of the campground and RV industry. From our research and education efforts to advocacy and industry promotions, the RV Industry Association works diligently to ensure consumers have positive RV experiences and can share their passion for the outdoors with the next generation of campers."

Toby O'Rourke President/CEO Kampgrounds of America, Inc.

"As we continue to navigate this difficult period, it’s important that we work together to ensure the long-term success of the RV industry. I’m proud that we’ve been able to effectively promote the safe and socially-distance lifestyle RVs provide during this critical time, in partnership with the RV Industry Association."

Bob Martin President & CEO, Thor Industries, Inc.

"I could not be prouder of our industry as we come together to help our fellow Americans through the current crisis. The RV Industry Association has been leading the way with policymakers to show how RVs are uniquely able to meet critical needs of the health care community."

Garry Enyart RV Industry Association Chairman of the Board

430,412

RV Shipments

RV Shipments finished 2020 on par with the third-best year ever on record

1.9 Billion

Earned Media Impressions

The “Go on a Real Vacation” campaign reached 1.9 billion consumers across all media platforms in 2020