The Go RVing Coalition consists of representatives primarily from RVIA, RVDA and ARVC member companies, as well as affiliated organizations and businesses, all having an interest in the success of the cooperative Go RVing marketing campaign. The Coalition serves as the primary advisory body providing ongoing guidance on the goals, direction and methodology used in promoting RVs and the RV lifestyle.

Co-Chair Organization Title
Bob Wheeler Airstream President
Dan Pearson PleasureLand RV Center, Inc President/CEO
Vice Chairman Organization Title
Mike Regan Crestview RV Center Owner/Partner
Member Organization Title
B. J. Thompson B.J. Thompson Associates, Inc. President
Barry Eckel Thetford Corp. V.P., Sales & Marketing
Bob Rogers Lance Camper Mfg. Corp. Director of Marketing
Chad Reece Winnebago Industries, Inc. Director, Corporate Relations
Christopher Barth Jayco Inc. Senior Product Director
Christopher Mahony Executive Director
Darryl Searer Ultra-Fab Products, Inc.
Dave Schutz Dometic Corporation Senior Vice President - RV OEM Sales - Americas RV Division
David Basler ARVC, National Assoc. of RV Parks & Campgrounds
Debbie Brunoforte Little Dealer, Little Prices Owner/Partner
Eleonore Hamm RVDA of Canada President
Frank Hugelmeyer RV Industry Association - HQ President
Heather Leach PRVCA Executive Vice President
Joe Laing El Monte RV Director of Marketing
John Lebbad Lazy Days RV Supercenter Other
John Sammut Newmar Corporation VP Sales and Marketing
Lance Wilson Florida RV Trade Association Executive Director
Michael Gast Kampgrounds of America VP of Communications
Phil Ingrassia RVDA - Recreation Vehicle Dealers Association of North America President
Piar Adams Airxcel, Inc. VP of Marketing, Aftermarket & International Sales
Rick Corry LaSalle Bristol Sr. Vice President, Sales & Mktg.
Robert (Bob) Parish Wells Fargo Capital Vice President
Scott Stropkai Statistical Surveys, Inc. National RV Sales Manager
Tim Wegge Burlington RV Superstore President/CEO
William Sheffer Michigan Association of Recreation Vehicles and Campgrounds (MARVAC) Executive Director
Staff Liaison Organization Title
Courtney Robey RV Industry Association - HQ Director, Strategic Marketing
Dana DelVecchio RV Industry Association - HQ Marketing Program Analyst
Greg Johnson RV Industry Association - HQ Marketing & Social Media Specialist
James Ashurst RV Industry Association - HQ VP, Communications and Marketing
Karen Redfern RV Industry Association - HQ Vice President, Brand Marketing & Communications