Go RVing’s experiential marketing plan continues to select events where the RV industry and lifestyle can reach new audiences. This year’s calendar includes music and food festivals, outdoor competitions and state fairs among many others.
RVs used at these events are generously provided by dealerships and manufacturers around the country. By the end of 2018, approximately 164,000 visitors toured the RVs that Go RVing had on display at their 40 experiential events in.
The idea is to put the industry’s products in front of people who are not yet RVers, but who certainly could be. Some people have knowledge of RVs and others really know nothing about them. It’s an educational experience for the visitors to tour the RVs and talk to us along with the dealership representatives. We can’t have RV tours without the RVs, so without the dealership participation, there would be no experiential events. Dealerships that donate a unit for use also gain a lot from participation including free publicity for both their products and their dealerships, as well as free access to consumer leads from the local area. It’s an all-around win for the RV industry.
Interested in participating by providing one of your units for an experiential event? For more information on getting more exposure for your product or dealership, contact Dana DelVecchio at [email protected].
Upcoming Experiential Events
Taste of Colorado – Denver, CO | August 31 – September 2
Fiesta Patrias – Lost Angeles, CA | September 14 – September 15
Jekyll Island Shrimp & Grits Festival – Jekyll Island, GA | September 20 – September 22
Big E – Springfield, MA | September 26 – September 29
Miramar Air Show – Miramar, CA | September 27 – September 29
Red Bull Soapbox Derby – Dallas, TX | September 28
College Football Game: Wisconsin vs Kent State – Madison, WI | October 5
College Football Game: Texas A&M vs Alabama – College Station, TX | October 12
GO Outside Festival – Roanoke, VA | October 18 – October 20
College Football Game: Iowa State vs Oklahoma State – Ames, IA | October 26