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RV Industry Touts Upbeat Outlook For 2015 At National Trade Show

Category: RV Show
Source: The Elkhart Truth
Publish Date: Wednesday, December 3, 2014
Summary: The industry will also continue marketing to families with children. Its Go RVing campaign historically has focused on television ads voiced by actor Tom Selleck, and those will continue with a new piece released early next year. But a new push toward digital media, especially mobile devices, is producing good results, said James Ashurst, RVIA vice president of communications and marketing.

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