Fifth Wheel RV
member icon Member LOGIN

Remember me next time

Forgot password?

Member Lookup

Active Individual Members
Active Member Companies

Home » News Room » News » In The News
Subscribe to RVIA's News Feed

In The News

RV Maker Reaches Out To Younger Generations Of Campers

Category: RV Airstream
Source: Investor's Business Daily
Publish Date: Thursday, April 7, 2016
Summary: Baby boomers and older generations already are well acquainted with recreational vehicles, but being nimble enough to capture the interests of Gen Xers and millennials as well takes a bit of doing for those who sell RVs. Still, Thor Industries (THO) has tried to be at the forefront of innovation in that space. The Elkhart, Ind.-based maker of motor homes, travel trailers and fifth wheels has been able to tap into a younger consumer who wants access to the outdoor lifestyle while meeting the needs of the more-seasoned campers.

Go back to the article list...

External URL available [Original article]

Go back to the article list...

Copyright ©2018 All rights reserved...