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RVIA Reveals Centennial Celebration Tie-Ins

Category: uncategorized
Source: RV Business
Publish Date: Wednesday, September 2, 2009
Summary: As the celebration of the RV Centennial kicks off next year, there will be many opportunities for industry partners to take part in the festivities and include the RV Centennial in their marketing efforts.

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As the celebration of the RV Centennial kicks off next year, there will be many opportunities for industry partners to take part in the festivities and include the RV Centennial in their marketing efforts, the Recreation Vehicle Industry Association (RVIA) reported.

Following are ways to tie-in to the national event.

RV Centennial Collateral

There will be a variety of RV Centennial marketing collateral available to industry members from RVIA that can be used in advertising, on signage, for promotional materials or to create commemorative items such as hats, T-shirts, pins, posters, key chains, etc.  These include:

Public Relations Outreach

There will be several ways to tie in to the celebration through RVIA’s public relations support of the RV Centennial, including:

Have A Party!
RVIA will host an industry celebration on June 7 in Elkhart, Ind., but that doesn’t have to be the only party. Throwing a 100th Anniversary party is a great way for RV dealers and campgrounds to join in the fun.  Invite new, current and past customers. Hold a 100-day countdown to a big anniversary sale. Hold contests and give prizes for the oldest RV driven to the dealership or campground.  This type of party would also be a wonderful event for owners’ clubs and their members.

These items and other ideas will be available on the RV Centennial website that will soon be launched.  Watch for an announcement when the site goes live.  More information about the upcoming celebration and the rich history of the RV industry will also be available at the National RV Trade Show.


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