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RV Financing, National RV Trade Show Top RVIA Agenda

Emerging from the association’s Strategic Planning Committee meeting held January 12-13 in Tampa, RVIA President Richard Coon said that the state of the RV financing market and the continued health of the National RV Trade Show are two of the most critical issues on his radar.

“It is imperative that we explore every possible avenue to ensure that there are sufficient wholesale and retail financing sources for the RV industry,” Coon said.  “The availability of credit is critical to the recovery of the market, and we are working hard on this issue.”

RVIA, teaming with government affairs consultants, member companies, RVDA and RV dealers, has been urging Congress and the Treasury Department to include RV consumer and dealer floor plan loans under the TALF (Term Asset Loan Facility) program.  Additionally, the associations are also working on outreach programs to broaden and strengthen the ties between the RV industry and the financial services community and on investigating the potential of non-traditional financing options.  See “RVIA’s Economic Efforts Making a Difference”  for more information on how RVIA is addressing the economic situation.

National RV Trade Show a Priority
Coon also said that despite the 2009 National RV Trade Show being 10 months away, it is a top priority.  “We will be mailing the initial space offerings to the industry in just a little over a month,” he said.  “As we begin to plan for the event, we are working very hard to make sure the show remains as vibrant, robust and appealing to RV dealers as possible."

Coon stressed that the National RV Trade Show has a dual benefit for exhibitors and attendees.

“First and foremost, the show is an extremely cost-effective and efficient way for RV companies to do business,” he said.  “Over the course of three days, you can reach more prospects and make more contacts than a sales force can in three months.”

The other important benefit is that revenue raised from the show is reinvested in key association programs that boost the entire industry, including public relations efforts, government affairs initiatives, RV standards and education programs, and wholesale shipment and market trend reporting.

"This could be the most important National RV Trade Show in the 47-year history of the event, taking place early in the 4th quarter of the year when economic and industry experts feel that the economy and the RV industry will be showing signs of recovery," Coon said.  “The event will be a springboard into a much better 2010, with a strong show sending a powerful message to important audiences – the financial community, the media and all segments of the RV industry – about the vitality and outlook for the RV market.”

 

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