RV Industry Association Annual Report

The 2025 RV Industry Association Annual Report highlights a year of resilience, collaboration, and forward momentum for the RV industry. Despite economic headwinds, the industry continued to achieve meaningful progress through legislative wins, workforce development initiatives, consumer outreach, and strong industry collaboration.

As a key contributor to the $1.1 trillion outdoor recreation economy, the RV industry remains focused on innovation, workforce growth, and engaging the next generation of RVers.

Inside the report, you’ll find highlights including:

  • Advocacy wins for the RV industry, including reforms to the de minimis exemption and a fix to the 2017 tax cuts allowing RV dealers to fully deduct interest on floorplan loans for non-motorized towable trailers.
  • Expansion of RV technician training, including new partnerships with Navarro College in Texas and Littleton Public Schools’ EPIC Campus in Colorado to grow the industry’s skilled workforce pipeline.
  • Release of the 2025 RV Owner Demographic Profile, providing the industry with valuable insights into today’s RV consumer. The research shows the median age of RV owners has dropped to 49, and 16.9 million households report an intention to purchase an RV, offering a clear roadmap for reaching the next generation of RVers.
  • Major workforce milestones, with more than 7,500 certified RV technicians nationwide and nearly 1,000 dealerships employing at least one certified technician.
  • Industry events that promote industry collaboration and bring leaders together, including the Leadership Conference, RVs Move America Week, and the RV Aftermarket Conference.
  • The launch of Go RVing’s “Just Beyond Your Door” campaign, designed to connect with new and younger audiences through emotionally driven storytelling and multi-platform marketing.
  • Experiential marketing events across the country, where more than 70,000 consumers toured RVs in person, introducing thousands of new audiences to the RV lifestyle.
  • The fourth annual All-Industry Volunteer Day, where more than 300 volunteers participated through the Emerging Leaders Coalition, demonstrating the industry’s commitment to service and collaboration.

View the 2025 Annual Report