Reports & Trends
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Breakdown On Monthly RV ShipmentsView summary report
RV Shipments in February 2020
Increase over February 2019
This comprehensive annual report provides a detailed look at RV wholesale production for the most recent ten-year period. It provides data on market percentages by size and type of vehicles; regional, state and provincial deliveries to dealers; and, wholesale and retail dollar volume of shipments. An analysis of the year's RV production as it relates to the nation's overall economy is also presented.Learn More
The RV Industry Association conducted an economic impact study in 2019 to measure the impact the RV economy has on jobs, wages, taxes and spending. The study revealed that the RV industry had an overall economic impact to the US economy of $114 billion, supporting nearly 600,000 jobs, contributing more than $32 billion in wages and paying over $12 billion in federal, state, and local taxes. Use the interactive economic contributions map to view the economic impact the RV industry has in your state or congressional district.Learn More
2019 Aftermarket RV Parts and Accessories Research
The RV Industry Association released its 2019 Aftermarket Parts and Accessories Customer Survey revealing key buying habits of RVers. The survey asked current RVers about their experiences purchasing aftermarket parts and accessories. The study provides a deep analysis of the aftermarket buying process with a look at how the aftermarket contributes to the lifestyle of RVers. These RVers were the decision-makers for purchase, service, and maintenance of their RVs, and had made an aftermarket purchase in the past two years. One of the critical areas focused on by researchers was discerning the primary reasons RVers go shopping or make a purchase. Members may access the full executive summary here and the full report here.
A new study conducted by CBRE Hotels Advisory Group compares the cost of eight of the most popular vacation types using a hypothetical family of four, consisting of two adults and two children. The study determined that RV vacations are by far the most economical – on average 27% to 62% less expensive on a per day basis compared to other vacation options analyzed.Learn More
Go RVing Communications Planning Study
The Go RVing Communications Planning Study, conducted by Nielsen, provides data about the demographics and psychographics of prospective and current RV buyers and identifies effective marketing strategies for reaching them. The research identifies and provides detailed information on three consumer groups with a high likelihood to be interested in or buy an RV, Active Family Adventurers, Nature Lovers, and Kid-Free Adult Adventurers. Combined, these groups of potential RVers represent 40% of U.S. households. In general, the research showed that consumers in all three opportunity segments have favorable views towards the RV lifestyle and see RVing as a convenient way to explore the country, participate in outdoor activities and spend time with family and friends. Members may access the full executive summary here and the full report here.
View the latest quarterly report and forecasts on the RV industry in Road Signs. Research is generated on behalf of the RV Industry Association by Dr. Richard Curtin, Director of the Surveys of Consumers at the University of Michigan. He has been researching the RV market since 1979 and uses data collected by the RV Industry Association to forecast popular trends, sales projections and anticipated growth.Learn More