Survey of Lenders' Experiences

The Survey of Lenders’ Experiences details the results of the RV Industry Association’s nationwide survey of financial institutions concerning their RV lending portfolios. Together, these lenders constitute approximately 80% of RV lending activity in the United States. The report provides an in-depth look at key data from both the wholesale and retail indirect RV lending markets and illustrates why RV loans continue to be an attractive product for financial institutions to include in their portfolios.

The latest survey found that the dollar volume of RV wholesale loans was over $13.3 billion in 2025. Meanwhile, there were over 220,000 retail indirect loans to consumers by reporting institutions in 2025, totaling more than $10.4 billion in dollars funded. The average down payment on retail indirect loans for RV purchases was 17.6%. The average amount financed was $61,261 for new RV purchases and $59,266 for used RV purchases.

Weathering an unpredictable business environment, the RV industry climbed slightly in 2025, with 342,220 wholesale shipments with a retail value of $20.40 billion. The long-term outlook for the RV market remains encouraging, as interest in the outdoors and RVing continues to rise. RV ownership, with a median age of 49, is younger and more diverse, with young families and first-time owners becoming more engaged.

By documenting the stability and potential profitability of RV loans, this survey continues to be a helpful tool for RV industry members to use in educating banks and financial institutions about the RV lending market. Members can view the study below, and copies are available for sale to non-members in the RV Industry Association store.

Members Click Here to View the Full Study