2026 Wholesale Shipment Forecast Lowered Amid Softer Consumer Demand

The Summer 2026 edition of RV RoadSigns, the quarterly forecast prepared by ITR Economics for the RV Industry Association, has lowered projections for wholesale shipments in 2026.

The revised forecast is for a range of 300,00 to 328,100 units with a median of 314,000 units. That median total would be an 8.2% decrease from the 342,200 units shipped last year.

“Economic headwinds and tightening household budgets are weighing on consumer demand and contributing to a more cautious outlook for RV shipments in 2026. Higher financing costs, increased uncertainty, and continued inflationary pressure on household budgets are causing many consumers to delay discretionary purchases,” said RV Industry Association President & CEO Craig Kirby. “While the near-term environment remains challenging, the fundamentals that support RV ownership and travel remain strong. Consumers continue to value the freedom, flexibility, and affordability that RVing offers. The industry has successfully navigated changing market conditions before, and we remain confident in the long-term resilience of the RV market.”

RV Industry Association members can view the Summer 2026 issue of RV RoadSigns here.

Members are invited to attend a webinar with ITR Economics for an in-depth explanation of the new forecast on Wednesday, June 10 at 2pm ET.

RV RoadSigns Research Powered by ITR Economics

Research for RV RoadSigns is generated on behalf of the RV Industry Association by ITR Economics, the oldest privately held, continuously operating economic research and consulting firm in the United States, providing businesses with forecasting, economic information, insight, analysis, and strategy. Since 1985, their overall forecast accuracy is 94.7 percent at one year out.