The Comforts Of Home And The Office With The Benefits Of The Outdoors. Recreate Responsibly In An RV.

2021: A Big Year for the RV Industry

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RV Shipments

The RV industry produced a record number of wholesale shipments in 2021, up over 19% from our previous record

1 Billion

Media Impressions

Go RVing’s “Go on a Real Vacation” campaign saw one billion total impressions, with more than two million website visits and 204,000 “Find a Dealer” searches


9.6 Million

Planning an RV Purchase

The Go RVing RV Owner Demographic Profile showed an incredible 9.6 million households intend to buy an RV within the next 5 years

Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It includes purchase motivations, travel and usage trends, and importance of specific features and accessories across meaningful demographic and generational breakouts. The report also features an RV Owner Segmentation report that identifies seven distinct clusters of RV ownership based on psychographics, hobbies, interests, and usage.

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News & Insights


House Has Easy Win With Outdoor Recreation Package

Summer is here and Americans are headed outside — boating, camping, ATVing, hiking, biking, climbing, fishing, RVing, paddling, and more on our public lands. Throughout June, the outdoor recreation industry is celebrating Great Outdoors Month® by reminding everyone just how important outdoor recreation...

June 23, 2022
Industry News

National Park Visitor Spending Contributed $42.5 Billion To U.S. Economy In 2021

The Department of the Interior today announced that visitor spending in communities near national parks in 2021 resulted in a $42.5 billion benefit to the nation’s economy and supported 322,600 mostly local jobs. “Nature is essential to the health, well-being and prosperity of every family and community...

June 23, 2022
Research & Data

Go RVing Releases April Data From New Campaign

Go RVing’s new campaign launched this spring with all-new branding, messaging, and creative content. The campaign pieces can be broken down into three basic categories – Recruit, Retain, and Educate. Advertisements ran through a wide range of media, including paid search, online video...

June 23, 2022
Industry News

Reminder: RV Aftermarket To Hold Webinar With Stu Gold Of BeginRV

Don’t forget to join the RV Industry Association on Thursday, June 30th at 1PM Eastern for a live webinar discussion with Stu Gold of BeginRV. Stu is a lactose-intolerant recovering lawyer who left his corporate job to discover his life’s purpose. His first RV adventure was in the summer of 2008, when Stu and five of his closest buddies...

June 23, 2022
More News & Insights

"Many of us have been in this industry for most of our careers and there’s a reason for that. We all have a passion for the outdoors and care deeply about working to sustain and grow this lifestyle that is cherished by millions of Americans."

Mary Pouliot VP of Sales & Marketing, Thetford Corporation

"I’m extremely proud of the work the RV industry has accomplished during this challenging and difficult period. This industry rallies. And time and time again, we’ve come together to overcome major obstacles for the good of our customers."

Jason Lippert CEO, Lippert Components, Inc.

"There is a lot of pride in being a part of the campground and RV industry. From our research and education efforts to advocacy and industry promotions, the RV Industry Association works diligently to ensure consumers have positive RV experiences and can share their passion for the outdoors with the next generation of campers."

Toby O'Rourke President/CEO Kampgrounds of America, Inc.

"As we continue to navigate this difficult period, it’s important that we work together to ensure the long-term success of the RV industry. I’m proud that we’ve been able to effectively promote the safe and socially-distance lifestyle RVs provide during this critical time, in partnership with the RV Industry Association."

Bob Martin President & CEO, Thor Industries, Inc.

"I could not be prouder of our industry as we come together to help our fellow Americans through the current crisis. The RV Industry Association has been leading the way with policymakers to show how RVs are uniquely able to meet critical needs of the health care community."

Garry Enyart RV Industry Association Chairman of the Board