The Comforts Of Home And The Office With The Benefits Of The Outdoors. Recreate Responsibly In An RV.

Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It includes purchase motivations, travel and usage trends, and importance of specific features and accessories across meaningful demographic and generational breakouts. The report also features an RV Owner Segmentation report that identifies seven distinct clusters of RV ownership based on psychographics, hobbies, interests, and usage.

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News & Insights

Industry News

Lippert Issues Inaugural Corporate Sustainability Report

LCI Industries, which, through its wholly-owned subsidiary, Lippert Components, Inc. ("Lippert"), supplies, domestically and internationally, a broad array of highly engineered components for the leading original equipment manufacturers ("OEMs") in the recreation and transportation product markets, and the related aftermarkets of those industries, today issued its inaugural...

January 14, 2022
Industry News

Winnebago Industries To Reveal All-Electric Motorhome Concept At Florida RV Super Show On January 18, 2022

Winnebago Industries, Inc., a leading outdoor lifestyle product manufacturer, will reveal an all-electric concept motorhome developed by the company’s Advanced Technology Group (ATG) at the Florida RV Super Show in Tampa, Florida. The onsite vehicle and display will be augmented by a virtual Facebook event at 2:00 p.m. Eastern time on Tuesday, January 18, 2022...

January 14, 2022
Industry News

Supreme Court Blocks Biden COVID Vaccine Mandate For Businesses

Today, January 13, 2022, the U.S. Supreme Court voted 6 to 3 to block enforcement of the Biden Administration’s Executive Order which mandated COVID vaccines or weekly COVID testing for all private sector companies with 100 or more employees. At the same time, the Court voted 5 to 4 to allow the COVID vaccine mandate for all health care facility workers if that facility takes Medicare or Medicaid...

January 13, 2022

RV Industry Association’s Bill Baker Promoted To Vice President Of Membership & Research

In recognition of his outstanding leadership of the RV Industry Association Membership and Research departments, Bill Baker has been promoted to Vice President of Membership & Research. Bill has been an integral part of the RV Industry Association for more than 25 years where he has led marketing, communications, and public relations efforts...

January 13, 2022
More News & Insights

"Many of us have been in this industry for most of our careers and there’s a reason for that. We all have a passion for the outdoors and care deeply about working to sustain and grow this lifestyle that is cherished by millions of Americans."

Mary Pouliot VP of Sales & Marketing, Thetford Corporation

"I’m extremely proud of the work the RV industry has accomplished during this challenging and difficult period. This industry rallies. And time and time again, we’ve come together to overcome major obstacles for the good of our customers."

Jason Lippert CEO, Lippert Components, Inc.

"There is a lot of pride in being a part of the campground and RV industry. From our research and education efforts to advocacy and industry promotions, the RV Industry Association works diligently to ensure consumers have positive RV experiences and can share their passion for the outdoors with the next generation of campers."

Toby O'Rourke President/CEO Kampgrounds of America, Inc.

"As we continue to navigate this difficult period, it’s important that we work together to ensure the long-term success of the RV industry. I’m proud that we’ve been able to effectively promote the safe and socially-distance lifestyle RVs provide during this critical time, in partnership with the RV Industry Association."

Bob Martin President & CEO, Thor Industries, Inc.

"I could not be prouder of our industry as we come together to help our fellow Americans through the current crisis. The RV Industry Association has been leading the way with policymakers to show how RVs are uniquely able to meet critical needs of the health care community."

Garry Enyart RV Industry Association Chairman of the Board


RV Shipments

RV Shipments finished 2020 on par with the third-best year ever on record

1.9 Billion

Earned Media Impressions

The “Go on a Real Vacation” campaign reached 1.9 billion consumers across all media platforms in 2020