The Comforts Of Home And The Office With The Benefits Of The Outdoors. Recreate Responsibly In An RV.

Reports and Trends

RV Industry’s June Shipment Report Concludes Record-Setting Quarter

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50,706

June 2021 Shipments

Reports and Trends

56 Million People Plan To Go RVing This Summer – And It’s Not About COVID

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Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It also focuses on purchase trends, intentions, and motivations; RV usage characteristics; the importance of RV features; and, travel and recreation preferences across meaningful demographic and generational breakouts as well as RV product types. In addition to the Demographic Profile, the research also features an RV Owner Segmentation report that details seven distinct clusters of RV ownership based on RV psychographics, hobbies and interests, and RV usage.

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News & Insights

"Many of us have been in this industry for most of our careers and there’s a reason for that. We all have a passion for the outdoors and care deeply about working to sustain and grow this lifestyle that is cherished by millions of Americans."

Mary Pouliot VP of Sales & Marketing, Thetford Corporation

"I’m extremely proud of the work the RV industry has accomplished during this challenging and difficult period. This industry rallies. And time and time again, we’ve come together to overcome major obstacles for the good of our customers."

Jason Lippert CEO, Lippert Components, Inc.

"There is a lot of pride in being a part of the campground and RV industry. From our research and education efforts to advocacy and industry promotions, the RV Industry Association works diligently to ensure consumers have positive RV experiences and can share their passion for the outdoors with the next generation of campers."

Toby O'Rourke President/CEO Kampgrounds of America, Inc.

"As we continue to navigate this difficult period, it’s important that we work together to ensure the long-term success of the RV industry. I’m proud that we’ve been able to effectively promote the safe and socially-distance lifestyle RVs provide during this critical time, in partnership with the RV Industry Association."

Bob Martin President & CEO, Thor Industries, Inc.

"I could not be prouder of our industry as we come together to help our fellow Americans through the current crisis. The RV Industry Association has been leading the way with policymakers to show how RVs are uniquely able to meet critical needs of the health care community."

Garry Enyart RV Industry Association Chairman of the Board

430,412

RV Shipments

RV Shipments finished 2020 on par with the third-best year ever on record

1.9 Billion

Earned Media Impressions

The “Go on a Real Vacation” campaign reached 1.9 billion consumers across all media platforms in 2020