The Comforts Of Home And The Office With The Benefits Of The Outdoors. Recreate Responsibly In An RV.

Reports and Trends

2021 RV Shipments Projected to Eclipse 575,000 Units, Breaking Previous Record

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Projected 2021 Shipments

Reports and Trends

56 Million People Plan To Go RVing This Summer – And It’s Not About COVID

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Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It also focuses on purchase trends, intentions, and motivations; RV usage characteristics; the importance of RV features; and, travel and recreation preferences across meaningful demographic and generational breakouts as well as RV product types. In addition to the Demographic Profile, the research also features an RV Owner Segmentation report that details seven distinct clusters of RV ownership based on RV psychographics, hobbies and interests, and RV usage.

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News & Insights

Industry News

Congressional Subcommittee Holding Hearing On Outdoor Recreation Byline Is Senator Jacky Rosen’s Office

On June 15, U.S. Senator Jacky Rosen (D-NV), Chair of the Subcommittee on Tourism, Trade, and Export Promotion, held a hearing examining the state of outdoor tourism and the recreation industry...


Partners Outdoors Reflects On Outdoor Recreation Industry Successes And Opportunities

Partners Outdoors, an event that was hosted earlier this month by the Outdoor Recreation Roundtable, is a forum where representatives from the public, business, and non-profit sectors of the outdoor recreation industry gather to discuss ongoing outdoor recreation trends and the future of the industry. During the two-day event, speakers commended the outdoor industry’s successes and addressed the challenges that the industry faces moving forward...

Industry News

RVB Capitol Talk Previews RV Industry Association Data Workshop

RV Business recently met with the Go RVing team to talk through the Go RVing Owner Demographic Survey. Additionally, they discussed the in-person workshop taking place in Elkhart, Indiana on June 23, 2021, which also features information from both the Go RVing RV Owner Demographic Profile and the 2020 RV Buyer Survey...

Education & Training

In-Person Classes Begin Next Week At The RV Technical Institute

In-person classes are officially back! The RV Technical Institute will be begin offering their gold-standard technical training courses beginning next week...

More News & Insights

"Many of us have been in this industry for most of our careers and there’s a reason for that. We all have a passion for the outdoors and care deeply about working to sustain and grow this lifestyle that is cherished by millions of Americans."

Mary Pouliot VP of Sales & Marketing, Thetford Corporation

"I’m extremely proud of the work the RV industry has accomplished during this challenging and difficult period. This industry rallies. And time and time again, we’ve come together to overcome major obstacles for the good of our customers."

Jason Lippert CEO, Lippert Components, Inc.

"There is a lot of pride in being a part of the campground and RV industry. From our research and education efforts to advocacy and industry promotions, the RV Industry Association works diligently to ensure consumers have positive RV experiences and can share their passion for the outdoors with the next generation of campers."

Toby O'Rourke President/CEO Kampgrounds of America, Inc.

"As we continue to navigate this difficult period, it’s important that we work together to ensure the long-term success of the RV industry. I’m proud that we’ve been able to effectively promote the safe and socially-distance lifestyle RVs provide during this critical time, in partnership with the RV Industry Association."

Bob Martin President & CEO, Thor Industries, Inc.

"I could not be prouder of our industry as we come together to help our fellow Americans through the current crisis. The RV Industry Association has been leading the way with policymakers to show how RVs are uniquely able to meet critical needs of the health care community."

Garry Enyart RV Industry Association Chairman of the Board


RV Shipments

RV Shipments finished 2020 on par with the third-best year ever on record

1.9 Billion

Earned Media Impressions

The “Go on a Real Vacation” campaign reached 1.9 billion consumers across all media platforms in 2020