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National RV Trade Show Highlights Sustained Industry Growth

The RV industry’s National RV Trade Show was a showcase of the industry’s strong growth over the past six years, as well as the product innovations that will propel a seventh consecutive year of rising industry shipments. The show, held annually in Louisville, KY was attended by 7,724, a rise of 3% from 2014.

“The opportunity for the entire industry to gather in one location is extremely valuable,” said RVIA Vice President of Communications and Marketing James Ashurst. “It’s a true demonstration of our industry’s strength and a significant draw for media. Louisville was a launching pad for national stories with Associated Press, Bloomberg,BusinessWeek, and the Wall Street Journal.”

Exhibitors were upbeat about the business they were able to conduct throughout the show.

“A key measure of success for us is the ability to interact with our dealer partners and to that measure we are very pleased with the outcome of the recent National RV Trade Show,” said Winnebago's Chad Reece. “We continue to see the value and opportunity in participating in the show. Both our display traffic and the response to our motorized and towable products were extremely good. A home run on all fronts.”

“We had great traffic in our display,” said Jim Jacobs of Allied Recreation Group. “The key for us was letting our dealers know that were going to have new products at the show. So the dealers came out to see what we had and responded. We had a great order total.”

“We had a good show establishing and improving relationships,” said Jayco’s Tadd Jenkins. “It wasn’t as much about orders, but about building relationships.”

“This was the best Louisville since the recession,” said Forest River’s Doug Gaeddert. “We wrote a lot of business, and there’s a lot of value in the relationships we can cultivate there.”

RVIA’s next National RV Trade Show will be held in Louisville, Nov. 29 through Dec. 1, 2016. 

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