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Mood Upbeat at California RV Show

Many RV dealers reported encouraging sales numbers at this year’s California RV Show, held October 16 – 25 at the Fairplex in Pomona, Calif.


Nearly 9,200 consumers attended the show this year, down nine percent from last year’s 21,123. But Marsha McInnis, RVIA’s western regional show director, reported that while the crowds were smaller than in previous years, exhibitors and attendees at the 57h California RV Show were positive. “Consumer interest in the RV lifestyle remained high this year, and dealers reported strong sales despite the smaller show,” she said.

“What a great way to end a tough year,” said Coula Ringgold, owner of Banning RV Discount Center in Banning, Calif. “In spite of the economic conditions, we saw plenty of eager, qualified consumers and I’m happy to report we had a terrific show.” She added, “Although traffic count was down the optimism of the consumers was up, and the number of consumers still looking to purchase RVs makes me very optimistic about the future of the industry.”


Steve Richardson, owner of Richardson’s RV Centers in Riverside, Calif., said, “We were pleasantly surprised by the number of serious consumers we saw at this year’s show. Though attendance was down, those consumers who came to this year’s show certainly came to buy.”


This year's show theme was "It's All About Fun" and promotions highlighted that with an RV you take your resort with you. With many American families looking to save money on vacations, show promoters worked to emphasize the fact that RVing is still less expensive than flying or driving, staying in hotels and eating in restaurants, and provides quality family time.


RVIA Vice President of Meetings and Shows Mike Hutya said, “although it’s been a difficult year for consumer shows like the California RV Show, we certainly noticed an improvement in credit availability over last year’s RV show, with those consumers who were looking to buy this year able to secure credit more easily than in 2008.”


RVIA President Richard Coon said, “RVers are some of the most dedicated consumers out there - and I am pleased with the enthusiasm reported among attendees at this year’s show.”

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