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Optimistic Industry Readies for 47th Annual National RV Trade Show

RVIA’s 47th Annual National RV Trade Show brings 2010 product lines, thousands of industry officials and a renewed sense of optimism to the Kentucky Exposition Center (KEC) in Louisville, December 1-3, 2009.

With pre-registration numbers for show attendees higher than last year’s numbers – and RV dealer pre-registration a full 15 percent higher than at this time last year, industry members are feeling positive as they head to the show, which comes on the heels of encouraging sales this fall at consumer shows across the country.

“This year’s show provides a rallying point for the RV industry as we start to recover from a historic recession,” said RVIA President Richard Coon. “And I’m glad to say that we have many reasons for optimism.  RV shipments are improving, Americans still love our products, and the forecast is for market growth in the upcoming year.  I think we will have a strong show that will help speed us along the road to recovery.”

“Outlook 2010: Let the Sun Shine”
Highlighting the growing optimism about the RV market, the National RV Trade Show will kick off with “Outlook 2010: Let the Sun Shine,” the market expansion showcase breakfast taking place on Dec. 1 from 6:45 – 9 a.m. in the KEC’s South Wing Mezzanine Ballroom.  

One of the most anticipated annual industry events with more than 1,000 RV dealers and show exhibitors expected to be on hand, “Outlook 2010” will be hosted by RVIA Chairman Jim Sheldon and feature “Radiant, Relevant, and Ready,” RVIA President Richard Coon’s thoughts on how RVIA has helped the industry weather the storm and prepare for a new beginning.

Special guests at “Outlook 2010” include Mike Wolfe and Frank Fritz, renowned antiquers and the hosts of History’s new show, American Pickers, who have made their careers traveling off the beaten path on a hunt for American treasures; David Woodworth, who will discuss the growth of the RV industry over the past 100 years, the evolution of RVs, and plans for the RV Centennial Celebration; and Silvio DiSalvatore, winner of NBC’s summer reality hit Great American Road Trip, who will share tales of his family's RV adventure.

Go RVing Coalition Co-Chairmen Dicky Riegel and Tom Stinnett join RVIA Vice President and Chief Marketing Officer Gary LaBella for Go RVing: “Spreading Sunshine in ‘09 and Beyond” — a discussion of how the national advertising campaign stoked consumer demand in 2009 and plans to keep the momentum going in 2010. The trio will also unveil new television spots and innovative website content scheduled for launch early next year. See story titled, "Go RVing Will Unveil New Creative," for details. 

Public Relations Committee Chairman B.J. Thompson joins LaBella for RVIA Public Relations: “Keeping Our Image Bright,” a demonstration of how RVIA PR protected the image of the RV industry despite the year’s gloomy news environment. The presentation will feature the popular “RVTV” video showcasing the best in RV news and entertainment during 2009.  

Show attendees are urged to save the 6:45 to 9:00 a.m. time slot and avoid scheduling conflicting events to enable industry representatives at all levels to attend. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.  

Product Seminars Scheduled
Attendees can take advantage of several sales and product seminars offered throughout the three-day show through hour-long sessions offered at no cost by exhibiting companies in Exhibit Hall 1A – South Wing Corridor, Conference Room 109.

The show offers attendees one-on-one opportunities to learn more about local resources available to them.  RV dealers can stop by the Go RVing booth for information about tying into the Go RVing advertising campaign.  For information about RV technician learning opportunities and certification, attendees can stop by the RVIA Education booth.  There will also be an RV Centennial booth where industry members can learn more about the 100th Anniversary of the RV industry taking place in 2010 and how to take part in the year-long celebration.  For more information on the National RV Trade Show, call RVIA’s Show Department at (703) 620-6003 ext. 365.

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