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Innovative, Interactive GoRVing.com to Launch in 2010

Primary Contact:
Gary LaBella
Vice President and Chief Marketing Officer
(703) 620-6003, ext. 308
glabella@rvia.or
  Secondary Contact:
Karen Redfern
Director of Marketing Communications
703) 620-6003, ext. 347
kredfern@rvia.org

Reinforcing the innovative look and value theme of Go RVing’s new “Ambassadors of Affordability” TV ads, GoRVing.com will launch a state-of-the-art interactive microsite in early 2010. The site will utilize new technology and programming, allowing more interactivity than the current website to keep visitors entertained and bring them back.

When a visitor lands on GoRVing.com, they’ll be greeted by the television ads’ new Ambassadors of Affordability. Each animal ambassador will be a tour guide to an updated area of the website. The latest interactive technologies will be used to give the animals voices and personalities, drawing the user further into the site.

Instead of simply reading about RV travel savings, features and activities, web users will discover an interactive and more customized experience tailored to their interests and needs.  They’ll have access to an Explore RVs tool comparing the various RV types, sizes and features; a Vacation Cost Comparison tool utilizing the most current PKF Vacation Cost Comparison data; an Activities Selector tailored to their age and interests; and most important, a more accessible, visible Locator tool to find a dealer, rental, manufacturer, campground or industry supplier.

“The new Go RVing TV spots will get people’s attention and drive them to the website. There, prospects will get detailed information to motivate them to take that next big step and see their local dealer,” said Go RVing Coalition Co-Chairman, Tom Stinnett of Tom Stinnett RV Freedom Center, Clarksville, IN.

 

More than 2.5 million people have visited GoRVing.com in 2009. Since July – at the height of Go RVing summer advertising – web visits have actually exceeded last year’s.  GoRVing.com has seen four consecutive months of increased website visits. 

 

New Streaming Video Highlights Industry Product Innovations

The new GoRVing.com will also offer a new consumer video showcasing new products and technological developments that have hit the market since the last Go RVing consumer video was produced in 2003 -- most noticeably, smaller, fuel-efficient, lightweight and eco-friendly RVs. 

A supplemental video shoot in Elkhart in August 2009 provided footage to highlight those industry innovations. The affordability of these RV technological advances is also stressed.

Eight RVIA member manufacturers offered vehicles featured in the three-day production shoot held in Elkhart. Those participating included: Damon Corporation, EverGreen Recreational Vehicles, Forest River Inc., Heartland Recreational Vehicles, Jayco Inc., Roadtrek Motorhomes Inc., Thor Industries, Inc. and Winnebago Industries, Inc.  Consistent with all Go RVing productions, no identifying vehicle logos are visible to eliminate individual product branding.

Go RVing Coalition Co-Chairman, Dicky Riegel, COO of Thor Industries said, “This new video, being offered in all of Go RVing’s advertising, will highlight the industry’s on-going innovations while continuing to stress the fun, family-friendly activities RVers enjoy.”

The new Go RVing website and streaming video will launch in early 2010 to coincide with the television ads’ debut.

The Go RVing Coalition, formed in 1994, consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel. For more information visit GoRVing.com.

 

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