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Tourism Expert Tells How to Roll in More RV Visitors

Primary Contact:
Christine Morrison
Sr. Dir. of Marketing Communications
(703) 620-6003, ext. 344
cmorrison@rvia.org
  Secondary Contact:
Karen Redfern
Marketing Communications Manager
(703) 620-6003. ext. 306
kredfern@rvia.org

RESTON, Va. – Tourism expert and former president of the National Tour Association, Dorothy H. Maitland CTP, is now booking seminars for presentation at conferences on tourism and other travel industry professional meetings. Maitland’s seminar on marketing to RV travelers introduces the tools needed to increase tourism-related income by tapping into this rapidly growing travel segment.

According to Maitland, travel professionals looking for ways to improve revenue should market to RVers. She says, “RVers are like diamonds in your backyard.”

Seven leading travel industry associations and state governors conferences, including Wyoming, Iowa, Idaho, Maine, Montana, NTA and the America Society of Travel Agents already have booked Maitland to speaking at their 2005 conferences.

In addition to her activities with NTA, the largest group travel association in North America, Maitland is an avid RVer with 25 years of experience in the tourism industry. She has served on the U.S. Tour and Travel Administration’s Advisory Board and was appointed by President Clinton to the White House Conference on Tour and Travel. She has also served on the U.S. Chamber of Commerce’s board of directors. She is currently partnering with the Recreation Vehicle Industry Association (RVIA) to offer this nationwide outreach.

“RVs have become one of the fastest growing segments of the tour and travel industry,” said Maitland. “There are an estimated 30 million RVers in the U.S. I want travel businesses and communities to know how to reach this affluent segment and bring in new tourism dollars.”

For information about booking Maitland’s presentation, call (406) 837-6338 or (406) 249-5184.

RVIA (rvia.org) is the national association representing more than 550 manufacturers and component suppliers producing approximately 98 percent of all RVs made in the United States.

Editor’s Note: Dorothy Maitland is available for interview by contacting Karen Redfern at (703) 620-6003 x306 or kredfern@rvia.org.

Category: RVIA


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