Search
Type A RV
member icon Member LOGIN

Remember me next time

Forgot password?

Home » News Room » News » RVIA Press Releases
Subscribe to RVIA's News Feed Go back to the press release list...

Go RVing Introduces New Look, New Features for Popular E-Newsletter

Primary Contact:
Karen Redfern
Director of Marketing Communications
(703) 620-6003 ext. 347
 

RESTON, Va., —Go RVing launched a re-designed e-newsletter on January 14, and RVIA’s Vice President and Chief Marketing Officer Gary LaBella expects that the newsletter’s enhanced features will draw even more consumers to subscribe to the fun, family-oriented monthly email.

Among the e-newsletter’s new features are:
  • The addition of a personalized greeting/welcome message customized for each recipient.
  • A technical upgrade that allows the e-newsletter to link directly to audio/video content on the GoRVing.com website.
  • An "In This Issue" box at the top of the e-newsletter to better help promote speedy navigation.
  • A new, easy-to-use "Send to a Friend" link to encourage sharing of the newsletter.
  • The addition of colored headlines and type throughout the e-newsletter to make important sections more visible and to attract readers' attention quickly.

In addition to the newly enhanced features, the e-newsletter will continue to offer consumers information on: where to go and what to see on real-life road trips; the logistics of buying, renting and maintaining a recreation vehicle; road-worthy recipes; and true tales of RV owner adventures.

RVIA’s LaBella says, “The e-newsletter continues to grow steadily in popularity, with nearly 204,000 subscribers receiving the December 2007 issue. That marks a 20% increase over the number of subscribers just one year ago. And, we believe these enhancements will make it even more popular.”

To view the redesigned e-newsletter or to subscribe, visit www.GoRVing.com. For more information, contact RVIA’s Karen Redfern at 703.620.6003 ext. 347 or kredfern@rvia.org.

Category: RVIA


Go back to the press release list...

Copyright ©2018 RVIA.org. All rights reserved...