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Go RVing Introduces New Look, New Features for Popular E-Newsletter

Primary Contact:
Karen Redfern
Director of Marketing Communications
(703) 620-6003 ext. 347

RESTON, Va., —Go RVing launched a re-designed e-newsletter on January 14, and RVIA’s Vice President and Chief Marketing Officer Gary LaBella expects that the newsletter’s enhanced features will draw even more consumers to subscribe to the fun, family-oriented monthly email.

Among the e-newsletter’s new features are:

In addition to the newly enhanced features, the e-newsletter will continue to offer consumers information on: where to go and what to see on real-life road trips; the logistics of buying, renting and maintaining a recreation vehicle; road-worthy recipes; and true tales of RV owner adventures.

RVIA’s LaBella says, “The e-newsletter continues to grow steadily in popularity, with nearly 204,000 subscribers receiving the December 2007 issue. That marks a 20% increase over the number of subscribers just one year ago. And, we believe these enhancements will make it even more popular.”

To view the redesigned e-newsletter or to subscribe, visit www.GoRVing.com. For more information, contact RVIA’s Karen Redfern at 703.620.6003 ext. 347 or kredfern@rvia.org.

Category: RVIA

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