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RV Sweepstakes Promotes Go RVing

Go RVing’s first-ever national RV giveaways culminated July 31 with the presentation of a 2012 Lance Camper Ultralight travel trailer to the winners, Pamela and Clifton Johnson, by Go RVing Co-Chair Tom Stinnett at Stinnett RV in Clarksville, IN.

The Johnsons won the drawing for the trailer from nearly 650,000 entries. This sweepstakes, which was conducted in partnership with Great American Country Network (GAC), ran March 1 through April 16, generated more than 122,000 unique entries and 23,000 opt-in leads for the Go RVing database.

“We’re happy with the success of our first national RV giveaway sweepstakes,” said RVIA Vice President of Public Relations and Advertising James Ashurst. “This promotion connected with the public and promoted our key messages about the freedom, fun and flexibility RVing offers.”

As part of the GAC partnership, two 60-second vignettes featuring country music star Chuck Wicks enjoying RV getaways in the prize model Lance travel trailer aired on GAC. Go RVing also had a branded “On-The-Road-Guide to Summer Hot Spots” special section in the June People Country magazine. Featuring a country music theme, the six-page custom section promoted the sweepstakes and RV travel.


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