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Home » Events » RVX: The RV Experience » Event FAQs

The RV Industry Association is excited about the launch of a totally reimagined national event that propels the entire industry forward, sets a path for our future, and celebrates the achievements of our $50 billion RV industry. The announcement has created quite the buzz while also generating quite a few questions. Our Events Team is currently working to share the new event vision with the industry and has been reaching out to key stakeholders and our partners in the dealer community. We've also prepared a list of questions and some answers to clarify the direction and purpose of the new event. Please stay tuned for additional information from the RV Industry Association as it becomes available.

Why develop a new Industry Event?

The best organizations are willing to disrupt themselves in order to remain relevant to their customers. The 2017 National RV Trade Show saw a 2% increase in attendance and delivered several key improvements in show value to our audience such as the 40 under 40, Top Tech Challenge, RV Industry Awards and educational seminars that were well attended. However, even with the latest improvements to the 2017 show there were systemic issues and several exhibitors notified us that they intended to significantly downsize their exhibit space and participation in 2018.

Open House, along with other manufacturer, dealer-focused events currently fulfill most of the order writing needs for the industry in the show environment, which historically has been the focus of the National Show. The National RV Trade Show sat at the end of the current industry show cycle when all new product has been seen and our winter timing made it nearly impossible to drive extensive exposure for an industry focused on recreational travel during warmer months.

Now is the time to deliver an event befitting a $50 billion-dollar industry. An event that promotes and celebrates our successes and drives new and innovative product forward, capturing consumer interest.

What is the name of the new event?

The name of the new national industry event will be RVX: The RV Experience. RVX is designed to spark consumer interest by sending them into dealerships across the country. The event will promote the RV lifestyle by bringing the industry together to unveil the latest products, celebrate innovation, and provide inspiration and education to dealers that will drive RV businesses forward. The name RVX was chosen to increase the focus of the event on consumer sell-through and capture the innovation and access to the exciting lifestyle the industry’s products are offering. 

Where will the 2019 RVX event be held?

The innaugural RVX: The RV Expereince event will be held March 12-14, 2019 in Salt Lake City, Utah. The RV Industry Association will be announcing more information about booking exhibit space and hotels this summer.

How does this impact me as a dealer? How do I benefit?

RVX will kick off your selling season by helping drive consumers to your dealerships across the country, getting consumers excited at the time they are looking for their RV Experience. The event will feature the newest models from RV manufacturers during the sweet spot of product introductions in the Spring and you will be able to get personal time with the industry's top manufacturers and suppliers at the beginning of the product cycle, which may result in a better understanding and the qualities of their newest offerings. Dealers will also be able to attend strong education programs designed to help you and your teams with enhanced professional development, sales training, service training, HR guidance as well as sharing of best practices, succession planning, and how to recruit staff and skilled labor to your dealership. We realize your technicians and sales staff are busy in your dealerships this time of year, however, we're confident the new event will better equip your staff to learn about the newest products coming to market as well as how to monetize your service programs which will help raise revenues in your dealership.

How does this impact Open House or RVDA?

RVX is designed to help make the industry stronger overall and complement the Open House and other shows by driving more consumer interest and bringing in more buyers to showrooms across the country. Event content will center around how dealers can improve the way they sell RV product and the lifestyle. The Exhibit Hall space will be reduced in size to highlight the newest and most innovative products from each brand. This will also allow the show to move around the country hitting new markets and locations every year. The RV Industry Association's leadership has met with the RVDA President and Chairman and outlined the new event strategy and they are very supportive and excited about RVX and working together to support the needs of the industry.

How can I book my hotel for the event?

RV Industry Association staff are currently negotiating rates with hotels in Salt Lake City. Please be patient as we work through each proposal, their proposed rates and availability. We are striving to ensure these rates are fair to our exhibitors and attendees and once we have finalized these contracts, we will announce when housing is open.

Tell me more about the Top Tech Challenge and how this helps dealers and techs.

The RV Industry Association is committed to working closely with dealers, manufacturers and suppliers on the repair event cycle time so that dealers/technicians are better equipped to fix problems right the first time and get better access to parts and supplies in a timely manner. The Top Tech Challenge is designed to elevate the role of the service technician, raising their profile and the importance of service and repairs on a much larger level. Ultimately the RV Industry Association hopes this event will help steer more folks to consider RV service careers, an area critical to RV consumers nationwide. 

What role will Go RVing play in the new Event?

Go RVing is a revolutionary campaign that promotes the RV lifestyle to consumers across the country. RVX will reveal the newest and most innovative products within the show but also online to millions of potential new customers through the platform. It’s our goal to use this platform to spread consumer awareness of innovation and industry products in major markets across the country, connecting the dots with consumers and driving them to dealerships to jumpstart their outdoor lifestyle experiences.

What sort of education will be planned at the event?

We’re excited to create an educational platform that will highlight ways for OEMs, Suppliers and Dealers to improve their businesses and attract and retain more customers. Content includes identifying ways to improve your sales and marketing and how to better connect with the market. Other educational content will focus on product education, merchandising, increasing customer loyalty, HR and resource planning and many more. RVX will feature educational panels, classroom style programs as well as one-on-one learning.

What will the RV Industry Awards look like?

Our $50 billion industry is exciting and growing. We deserve an awards event highlighting the best and most innovative products and leaders that our industry has to offer. We'll be recognizing the industry leaders for a job well done as well as the top products entering the market.

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