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Outlook 2008 Starring You Kicks Off 45th National RV Trade Show

Primary Contact:
Bill Baker
Senior Director, Communications & Publications
703-620-6003 ext. 331

RESTON, Va., — “Outlook 2008: Starring YOU!” will kick off RVIA’s 45th Annual National RV Trade Show on Tuesday morning, November 27, with energetic and entertaining multi-media presentations highlighting the successes of Go RVing and RVIA public relations efforts in creating awareness of RVing among the media and consumers.

The event will begin at 6:30 a.m. with a complimentary sit-down breakfast in the Kentucky Exposition Center’s (KEC) South Wing C Mezzanine Ballroom. The program will begin at 6:45.

Hosted by RVIA Chairman of the Board Carl Pfalzgraf, Outlook 2008 will also feature “YOU Have Potential,” RVIA President Richard Coon’s insights on the industry and what the future holds.

In a presentation titled “YOU Are Go RVing,” Go RVing Coalition Co-Chairmen Don Walter of Starcraft RV and Tom Stinnett of Tom Stinnett RV Freedom Center will be joined by RVIA Vice President of Public Relations and Advertising Gary LaBella to deliver an in-depth update on the success of the award-winning national advertising campaign.

RVIA Public Relations Committee Chairman B.J. Thompson will then join LaBella to highlight the year’s publicity successes and strategies for continued growth in “YOU And The Road Ahead,” an entertaining review of recent media coverage includes “RVTV,” the popular highlight reel of the best broadcast RV news and entertainment hits from 2007.

The program and breakfast are free for attendees on a first-come, first-serve basis. Show badge registration will be available in the South Wing Lobby C Entrance.

Category: RVIA

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