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New Go RVing TV Spots, Rutledge Wood Vignette Set to Debut Feb.12

As the first new Go RVing television spots for 2010 are rolled out Feb. 12 on SPEED, a new one-minute RV travel vignette starring Rutledge Wood (pictured, right, RVing with his wife and baby), one of the network’s favorite personalities, will also debut.

 

Scripted and produced in collaboration with Go RVing, the vignette was shot January 12 in Los Angeles.  Wood, joined by his wife and 10-month-old daughter, gives a lighthearted comparison of the benefits of taking an RV vacation in comparison with flying – including savings, convenience, comfort and flexibility. 

 

“You can take along whatever you need, with no baggage fees, and never lose your luggage,” says Wood, as the family loads up toys and baby paraphernalia in a type C motorhome. “Sit wherever you want, window or aisle, with no cramped seats and no hidden fees,” he raves.  El Monte RV provided the Fleetwood Tioga rental motorhome used in the production.

 

The vignette will be shown approximately 35 times throughout the NASCAR season along with three Go RVing vignettes shot with former NASCAR driver Kenny Wallace – now an on-camera personality for SPEED -- and his wife. 

 

Go RVing’s new “Ambassadors of Affordability” spots will air eight times the weekend of Feb. 12-14 on heavily-viewed programming leading up to the Daytona 500, including the Sprint Cup Daytona Practice, Trackside Live, Weekend Engine Block and NASCAR Live Speed Week Edition.  The Go RVing vignette with Rutledge Wood airs Feb. 12 between 6:30 and 7:30 pm on Trackside Live.

 

Also that weekend, Go RVing launches a series of 105 commercials during Olympics programming on NBC, MSNBC, CNBC, USA and Universal Sports.  “Go RVing will have a great presence in programming surrounding two of the biggest events in the sports world: the Daytona 500 and the Olympics,” said Gary LaBella, RVIA vice president and chief marketing officer.

 

The new TV spots feature entertaining, animated versions of the animals in the print ads, communicating the timely message to “Go Affordably.  Go RVing.”

 

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