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Go RVing’s Internet Campaign Is Clicking

In addition to comprehensive television and print media buys, Go RVing is also aggressively building exposure through highly cost-effective Internet advertising in this year’s campaign.

With an online advertising investment of $2.2 million, Go RVing ads will appear through December on 27 websites and search engines such as Google, Yahoo and Weather.com as well as the online editions of popular consumer magazines, including Child.com, Parents.com, Southern Living, Better Homes & Gardens, and Family Circle.

Enhancing the Go RVing online media presence are several added-value promotions that are also yielding high-quality exposure at no additional cost. These include:

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