The RV Industry: All The Comforts Of Home And The Office With The Benefits Of The Outdoors.

Reports and Trends

August Shipment Report Now Available

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August 2023 RV Shipments

Reports and Trends

Election For The 2024 RV Industry Association Board Of Directors Underway

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RV Industry: Numbers To Know

Economic Impact


Billion Dollars

The RVs Move America Economic Impact Study revealed the RV industry has an overall annual economic impact to the US economy of $140 billion



Median Age of a New Buyer

The RV Industry Association's latest research into new RV buyers showed the median age has dropped to just 32 years old

2 in 5

2 in 5

Want to Work Remote in an RV

Best of both worlds! 39% of new RV buyers purchased their RV because they wanted a place to stay and explore the outdoors while still having access to their work

Vacation Cost Comparison Study

A new study conducted by an outside, independent firm has found that RV vacations cost much less than other types of vacation travel, even when factoring in fuel prices and the cost of RV ownership. According to the study, commissioned by Go RVing and the RV Industry Association, CBRE Hotels Advisory Group found there are average cost savings of up to 60% for a four-person travel party, while a two-person travel party saves up to an average of 46%, depending on factors such as the type of RV and type of vacation.

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The RV Path to Purchase Journey

From demographics to sources of research to reasons for travel, the profile of prospective and current RV owners is constantly evolving. Go RVing partnered with Ipsos, the global leader in market research, to develop a comprehensive look at the buying process customers go through for their first-time and repeat purchases. Told through an easy-to-follow story about Dan and Rachel, a recently married couple in their late 20s, RV Industry Association members can use these critical insights on what elements of the journey are most impactful to furthering RV enthusiasm and some key recommendation on how companies can enhance the purchase experience and create greater brand loyalty.

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Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It includes purchase motivations, travel and usage trends, and importance of specific features and accessories across meaningful demographic and generational breakouts. The report also features an RV Owner Segmentation report that identifies seven distinct clusters of RV ownership based on psychographics, hobbies, interests, and usage.

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News & Insights

Membership  |  Events

Webinar Recording: How To Avoid Greenwashing

Three in 4 people considering purchasing an RV say the sustainability of materials has an impact on their purchase decisions. And this should come as no surprise since more and more consumers are prioritizing sustainability in their purchases. On Tuesday, September 19,  the RV Industry Association’s Sustainability Committee hosted a webinar on the dos and don’ts to avoid greenwashing...

September 21, 2023
Industry News

Inspiring Women Recognized as Finalists for Trailblazer Award for Lifetime Achievement

During the RV Women’s Alliance Educational Symposium, Alliance will recognize the Trailblazers of the RV Industry at the Awards Dinner. The RV Women’s Alliance Trailblazer Award For Lifetime Achievement recognizes women who have made significant contributions...

September 21, 2023
Research & Data

Webinar Recording: Fall Forecast Insights With ITR Economics

On September 14, the RV Industry Association hosted a members-only webinar to review the Fall RV Roadsigns forecast and provide insight on how the forecast was developed from ITR Economics Senior Forecaster Connor Lokar.

September 21, 2023
Education & Training

Meet The RV Technical Institute’s Administrative Assistant, Wenona Hays

Administrative expertise is critical to the continued success of the RV Technical Institute and the training program. As such, the Institute’s recently added Wenona Hays to the team. She has embraced the administrative field throughout her education and career path...

September 19, 2023
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