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2021: A Big Year for the RV Industry

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600,240

RV Shipments

The RV industry produced a record number of wholesale shipments in 2021, up over 19% from our previous record

1 Billion

Media Impressions

Go RVing’s “Go on a Real Vacation” campaign saw one billion total impressions, with more than two million website visits and 204,000 “Find a Dealer” searches

Camper

9.6 Million

Planning an RV Purchase

The Go RVing RV Owner Demographic Profile showed an incredible 9.6 million households intend to buy an RV within the next 5 years

Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It includes purchase motivations, travel and usage trends, and importance of specific features and accessories across meaningful demographic and generational breakouts. The report also features an RV Owner Segmentation report that identifies seven distinct clusters of RV ownership based on psychographics, hobbies, interests, and usage.

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News & Insights

Lifestyle

Two Moms Get Real About The Benefits Of An RV Getaway

Every parent knows that taking some time away from family once in a while is absolutely essential. Keri and Ashley, the hosts of Momtourage, know this feeling all too well. Recently, they were feeling the stress of everyday life starting to get to them...

August 17, 2022
Industry News

Real-Estate Entrepreneur Bets RV Storage Is The Next Big Thing

Thousands of recreational-vehicle owners are hitting the road this summer. Gary Wojtaszek’s new business is about what happens to them when they get back. The real-estate entrepreneur, best known for building and selling a data-center company for about $15 billion this year, has a new niche commercial-property business...

August 17, 2022
Industry News

Kampground Of America's Glamping Glow-Up Looks Good

KOA's Terramor Outdoor Resort—steps from Acadia National Park in Maine—is all about luxury in the outdoors, cementing the beloved brand in the Instagram big leagues. Popping up amongst the trees, 64 canvas tents come replete with queen and king beds, Pendleton blankets, Frette linens, pour-over coffee, screened-in porches...

August 17, 2022
Lifestyle  |  Industry News

More Millennials Seem To Be Buying More RVs In Indiana Than Usual

More millennials seem to be buying RVs in Indiana than usual. At least, that’s according to the owner of Mt. Comfort RV in Hancock County. Ken Eckstein said that over the last year he has sold more RVs to people ages 18 to 34 and any other demographic...

August 17, 2022
More News & Insights

"Many of us have been in this industry for most of our careers and there’s a reason for that. We all have a passion for the outdoors and care deeply about working to sustain and grow this lifestyle that is cherished by millions of Americans."

Mary Pouliot Executive Vice President, Americas Thetford Corporation

"I’m extremely proud of the work the RV industry has accomplished during this challenging and difficult period. This industry rallies. And time and time again, we’ve come together to overcome major obstacles for the good of our customers."

Jason Lippert CEO, Lippert Components, Inc.

"There is a lot of pride in being a part of the campground and RV industry. From our research and education efforts to advocacy and industry promotions, the RV Industry Association works diligently to ensure consumers have positive RV experiences and can share their passion for the outdoors with the next generation of campers."

Toby O'Rourke President/CEO Kampgrounds of America, Inc.

"As we continue to navigate this difficult period, it’s important that we work together to ensure the long-term success of the RV industry. I’m proud that we’ve been able to effectively promote the safe and socially-distance lifestyle RVs provide during this critical time, in partnership with the RV Industry Association."

Bob Martin President & CEO, Thor Industries, Inc.

"I could not be prouder of our industry as we come together to help our fellow Americans through the current crisis. The RV Industry Association has been leading the way with policymakers to show how RVs are uniquely able to meet critical needs of the health care community."

Garry Enyart RV Industry Association Chairman of the Board