Go RVing Publishes 2025 Annual Report

Go RVing's 2025 Annual Report highlights significant achievements of the industry-wide marketing campaign tasked with driving category awareness for the entire industry and placing RVing into the consideration set for the next generation of RVers. In 2025, the RV industry faced a rapidly evolving consumer landscape. As the median age of RV owners continued to shift younger and the motivations for travel became more centered on emotional connection and flexibility, Go RVing leaned into a strategy of precision and presence. 

Throughout the year, the program’s efforts were defined by a single guiding principle: meeting consumers exactly where they are. By delivering targeted, relevant messaging that resonated with curious newcomers, Go RVing successfully sparked a renewed interest in the lifestyle and paved the way for the next generation of entrants into the industry.

Go RVing’s accomplishments in 2025 include:

• Launching the “Just Beyond Your Door” campaign, which tapped into the emotional core of why people travel
• Expanding its experiential marketing, hosting 15 high-impact events across the country at strategic state fairs, music festivals, and outdoor sporting events. These activations resulted in over 70,000 individuals touring RVs onsite.
• Releasing the 2025 RV Owner Demographic Profile, which provided the industry with a roadmap for the future. 
• Launching the Explore Camping Program, which expanded access to RVing for new and underserved communities.
• And more!

View Go RVing’s 2025 Annual Report