SylvanSport, the Brevard, NC-based maker of innovative and award-winning camping gear and trailers, including the GO™ camping trailer, is proud to announce its partnership with Backcountry. Working with the online specialty retailer of premium outdoor gear is part of SylvanSport’s ongoing effort to enhance digital experiences and maximize their channel mix as the COVID-19 pandemic continues to reshape the buying landscape.

For SylvanSport, Backcountry was a perfect partner to help them reach customers interested in this innovative product. “We know our customers and we want to meet them where they are,” says Joel Malefyt, Director of Digital Sales for SylvanSport. “Now more than ever it’s imperative to prioritize consumer needs by investing in the tools and experiences they need to feel confident shopping for SylvanSport products in a totally digital environment. Our channel partners, such as Backcountry, will help us better serve customers based on their unique needs.”

 


Photo credit: SylvanSport