RVX: The RV Experience kicks off camping season next week with a focus on showcasing the RV lifestyle and the latest and greatest products entering the market. To drive additional impressions outside of the event in Salt Lake City, portions of the event will be live-streamed.
It all starts with The Reveal.
Presented by Dish Outdoors, The Reveal will start at 1pm MST on March 12. Through a partnership with Brandlive, a video solutions platform for companies including GoPro, adidas, and Digital Trends, the event can be viewed across several web and social platforms. Industry insiders who can’t make it to Salt Lake City can check out the stream at RVX.org and RVIA.org.
Go RVing has created a kick off to camping season landing page that will stream the event, as well as provide links to find local RV dealers and campgrounds. Go RVing has already started promoting the event stream to their consumer audiences to check out the industry’s latest and greatest products.
“This is an exciting time to help grow the RV industry through increased consumer visibility to the latest and greatest products being presented at RVX this year,” said Sr. Director of Audience Partnerships at Brandlive Dustin Edwards. “The RV industry has seen incredible growth recently, and what the RV Industry Association is doing to better connect consumers with the industry’s manufacturers is a bold and innovative next step in the continued growth of the industry and evolution of how consumers learn about new products being brought to the market.”
In addition, Brandlive is working with several exhibitors to live stream their displays and products at the inaugural event. Dometic, ASA Electronics, Newmar, Leisure Travel Vans and the RV Aftermarket Experience will all be utilizing the platform to reach additional audiences who couldn’t make the trip to Salt Lake.